LinkedIn Training for Business

LinkedIn Training Course for Business

Web Media University gives you exclusive access to every tool and resource you need for success – saving you precious time and money.

Your complete step-by-step guide to using LinkedIn

Our Linkedin training course includes…

  • SEO for your LinkedIn Profile and Company Page
  • Making Connections and Finding Influencers
  • Creating LinkedIn Pay Per Click Ads
  • LinkedIn Group Strategies

101 – SEO to Drive Serious Targeted Traffic to your LinkedIn Profile

LinkedIn is the #1 business networking site so having a professional profile is critical to your success. We will show you how to Search Engine Optimize your profile with powerful keywords so potential customers can easily find you. Learning points:

  • Why LinkedIn? Demographics, Stats, and Users, Case Studies
  • How your LinkedIn Profile can Generate More Leads
  • Keyword Optimization Techniques for your LinkedIn Profile

102 – Develop LinkedIn Company Pages that Drive Clicks to Your Website

Company pages on LinkedIn provide a unique opportunity to connect with your target audience since you can segment your posts to industries, job titles, etc. Get the most out of your LinkedIn Company page so you can keep your message in front of this influential business-minded audience. Learning points:

  • The Power of LinkedIn Company Pages
  • How to Boost Engagement on your LinkedIn Company Page
  • Creative Ways to Use your LinkedIn Company Page

103 – Make Powerful LinkedIn

Connections to Increase Your Influence and Leads

The connections you make on LinkedIn are key to your success and best practice dictates you need quality vs quantity. Identify Key Influencers on LinkedIn so you can grow your business. Learning points:

  • How to use the new LinkedIn Contacts Feature
  • How to Establish and Manage a LinkedIn Group
  • Ways to Build Influence with LinkedIn Groups
  • How to Build a Thriving LinkedIn Group

104 –  LinkedIn Group Strategies to Significantly Grow Your Business


If you are looking to connect with a target audience LinkedIn Groups provide a great opportunity for engaging and Thought Leadership. You can easily make strong connections to grow your business - if done right. Learning points:

  • How to develop your LinkedIn Marketing Plan
  • How to create LinkedIn Pay Per Click Ads
  • Drive More Traffic to your Blog from LinkedIn
  • How to use LinkedIn Sponsored Updates
Web Media University gives you exclusive access to every tool and resource you need for success – saving you precious time and money. We offer two great ways to learn:
passSelf Study Social Media Certification: join in on our self-guided online learning track that allows you to start anytime. Study at your own pace, from your desktop. Each course includes a series of exercises designed to put your learning into action. With the Library Card Pass, you get full access to all of our Courses and Resources.
majorCoached Social Media Certification: receive hands-on training with one of our expert teachers to ensure you are truly “getting it”. We review Case Studies, Tools and provide answers to specific questions related to your Industry. Students will be grouped into training sessions with their Industry peers.
2021 Calendar
Jan: Marketing Plan Development
Feb: Social Media Tools Review
Mar: Social Media Optimization
Apr: Branding and Advertising
May: Content and Article Marketing
Jun: Video and Blog Marketing
Jul: Email and Mobile Marketing
Aug: Pay Per Click Marketing
Sep: Search Engine Optimization
Oct: Social Media Management
Nov: Building Brand Advocates
Dec: Business Networking and Sales
Each month we will be featuring live webinars from our teachers on the above topics. Get exclusive access as a Web Media University member.
Featured Teacher