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Everything You Need to Know About Facebook Dynamic Product Ads

In a relatively short amount of time, Facebook has developed its ad offering into a very powerful platform that is able to take advantage of Facebook’s precise targeting and a large amount of data. As part of their development of this platform, Facebook recently rolled out a new type of ad unit. This unit is known as Dynamic Product Ads.

What this type of ad unit does is allows advertisers to sync their product catalog and then reach Facebook users in a variety of different ways, including mobile. If your company does any advertising through Google AdWords, you’ve probably seen how much activity has shifted from traditional display ads to Google Shopping ads.

Based on early tests and reports from a wide range of businesses, it appears that Dynamic Product Ads are in a position to have the same kind of impact. That’s why we want to cover some of the most important things for your business to know about making these ads part of your Facebook marketing efforts:

Details About the Ad Units

One of the really cool features about these ads is they can either showcase a single product or multiple products. In terms of which option works best, that’s going to vary from business to business. Luckily, the dynamic nature of these ads means once you get set up, you’ll be able to easily test both types to get your own results.

Dynamic Templates Are a Big Time Saver

Anyone who has spent time running Facebook ads can tell you that even though this platform is very powerful, one of the downsides has always been how long it takes to set up campaigns. Facebook is well aware of that feedback, which is why they’ve gone to great lengths to streamline their new ads through the use of dynamic templates. In addition to automatically pulling in information like product names and prices, dynamically pulling in inventory means the ads won’t continue running if an item sells out.

Targeting Options for Dynamic Product Ads

Although these ads have a lot of similarities to Google Shopping ads, there are some key differences as well. Instead of targeting based on keywords, these ads can be targeted through a variety of parameters offered by Facebook. Those parameters include improved Custom Audiences, which will make it easier than ever to target those who see ads based on very specific actions. One nice thing is these improvements are still available through the existing Facebook audience pixel. The only change is it needs to be associated with your product catalog.

If you’re looking for a way to help your business harness everything that Facebook ads and the rest of their platform have to offer, be sure to take a look at Web Media University’s Facebook training.

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Michelle Hummel is the CEO of Web Media University. She was recently nominated for the Woman-Owned Business of the Year! CEO of Web Strategy Plus, a full-service digital marketing agency. She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales, and marketing experience. She also holds a valuable Internet Marketing Degree however in the ever-changing world of web marketing she strives to learn something new every day.

She travels Nationwide visiting the 26 Social Media Enthusiasts Chapters she developed Nationwide delivering in-depth social media training. A current contributing editor to The Franchise Dictionary Magazine and she has written 3 books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location, and more. Just let her know how she can help!