Web Media University
Web Media University™ Programs

What Do You Want to Build?

Choose your path and we’ll show you where to start.

Whether you’re building an AI workforce, launching an AI-powered agency, creating a franchise growth system, turning an app into a business or simply trying to stay current, Web Media University gives you practical paths from learning to implementation.

Find My Path ↓Explore All Programs

Learn it. Build it. Systemize it. Keep growing.

Choose Your Path

One university. Multiple clear paths.

Each path moves the same way: understand the opportunity, build something real, then advance as far as you want to take it.

01AI Workforce

Build an AI Workforce

Learn how to identify, build and manage AI employees — then advance into workforce architecture and sophisticated AI infrastructure.

Explore AI Workforce Path →

Credentials are earned through training, project completion, assessment, submission and faculty review.

Start · Free

Free AI Workforce Masterclass

Understand the opportunity.

View details →
Build

AI Workforce Academy™

$97

Build your first AI employee.

View details →
Master

Certified AI Workforce Architect™

$497

Build the workforce management system.

View details →
Advanced

Certified AI Workforce Engineer™

$1,997

Build the advanced AI infrastructure.

View details →
02AI Agency

Build an AI-Powered Agency

Build a modern marketing agency around AI, automation, repeatable services and human expertise.

Apply for the Founding Cohort →

This is a business-building intensive, not a certification. Applications are reviewed before enrollment.

Start · Free

How to Launch an AI-Powered Marketing Agency in 2027

Free masterclass — dates announced soon.

Details are published on the program page as soon as the next session is scheduled.

View details →
Build · Founding Cohort

Turnkey AI Marketing Agency™

$497 Founding Tuition

Build the foundation of your AI-powered agency.

November 12–13, 2026 · 10 AM–12 PM ET each day · 4 live hours total · Limited to 15 founding agency builders · Applications close November 8, 2026 or when the cohort fills.

View details →
03Franchise Growth

Build a Franchise Growth System

Build the strategy, operating system and growth infrastructure behind modern franchise marketing — from corporate strategy to local execution.

Explore Franchise Marketing Path →

Franchise Marketing Academy™ is the education path for these programs — it is not a separate monthly membership.

Start · Free

What’s Working in Franchise Marketing Right Now — Q4 2026

The AI, search, social and local strategies franchise brands need to know.

October 8, 2026 · 1–2 PM ET · Free live masterclass

View details →
Build

Franchise Marketing Accelerator™

$97

Build the plan.

Franchise Marketing Blueprint™ + 90-Day Franchise Marketing Growth Plan

View details →
Master

Certified Franchise Marketing Strategist™

$497

Build the system.

Certification project: Franchise Marketing Operating System™

View details →
Advanced

Certified Franchise Growth Architect™

$1,997

Build the growth engine.

Certification project: Franchise Growth Engine™

View details →
05Ongoing Education

Stay Current With Web Media University

AI and marketing don’t stop changing after you finish a program. Web Media University is the ongoing education layer connecting the entire ecosystem.

Join Web Media University →

Certification programs and premium intensives may be offered separately. Members may receive preferred access or member benefits where applicable.

Membership

Web Media University

$49/month Founding Membership

Stay current. Keep building. Keep growing.

Current AI education · Live AI business workshops · Build With Michelle live labs · AI office hours · Marketing education · Growing training library · AI tools and resources · Templates · Playbooks · Member community · Beta access where applicable

View details →
Live Workshops

Hands-on live workshops with Michelle.

Short, focused live sessions that get you building in real time — no long course required.

Live Workshop · $97

Create Your AI Avatar with HeyGen

A live, hands-on workshop where you build your own HeyGen AI avatar step by step — from setup to your first finished avatar video. Includes a one-month Web Media University membership and an eight-step prep module.

  • Build a working AI avatar during the live session
  • Eight-step guided prep module included
  • One month of Web Media University membership included
Reserve Your Spot →
Live Workshop · $97 one-time · Date coming soon

Build Your AI Sales Employee

Find relevant prospects, prepare personalized outreach and build a human-reviewed follow-up workflow with Michelle Hummel.

Two hours live · Sales starter kit · Replay when ready · One nonrenewing membership month

Explore AI Sales Workshop →
Live Workshop · $97 one-time · Date coming soon

You Built an App—Now Get Your First Users

Build your audience, message, onboarding plan and 30-day acquisition experiment. For Lovable, Base44, no-code and custom apps.

Two hours live · Launch toolkit · Replay when ready · One nonrenewing membership month

Explore App Workshop →
Live Workshop · $97 one-time · Date coming soon

Create a Video Story Series That Builds Connection With Buyers

Develop a three-part story outline, scripts, a first-video storyboard and a publishing plan with Michelle Hummel. No AI avatar or prior avatar training required.

Two hours live online · Video Storytelling Toolkit · Replay when ready · One nonrenewing membership month

View Workshop & Date Notifications →
Live Workshop · $97 one-time · Date coming soon

Turn Podcast Appearances Into Leads and Sales Conversations

Build a relevant-show research plan, personalized pitch, listener call to action and 30-day guesting strategy with Michelle Hummel. No own podcast required.

Two hours live online · Podcast toolkit · Replay when ready · One nonrenewing membership month

Explore Podcast Workshop →
Need to train an entire team?

Corporate AI Training + Transformation

Custom AI education and implementation programs for leadership teams, marketing departments, franchise organizations, agencies, nonprofits and enterprise teams.

  • Virtual
  • Onsite
  • Hybrid
  • Executive briefings
  • Team workshops
  • Custom education
  • AI implementation training

Pricing

Custom

Request a Corporate Training Proposal →Book a Discovery Call →
Program Architecture

Start. Build. Master. Stay current.

Start

Free Masterclasses

Discover the opportunity and determine your next move.

  • Free AI Workforce Masterclass
  • Free AI Agency Masterclass
  • Free Franchise Marketing Masterclass
  • Free App Growth Masterclass
Build

Hands-On Programs

Turn knowledge into something real.

  • AI Workforce Academy™ — $97
  • Franchise Marketing Accelerator™ — $97
  • You Built an App—Now Get Your First Users — $97
  • Turnkey AI Marketing Agency™ — $497 Founding Cohort
  • Create Your AI Avatar with HeyGen — $97 Live Workshop
Master

Professional Credentials

Demonstrate advanced competency through training, projects, assessments and faculty review.

  • Certified AI Workforce Architect™ — $497
  • Certified AI Workforce Engineer™ — $1,997
  • Certified Franchise Marketing Strategist™ — $497
  • Certified Franchise Growth Architect™ — $1,997
Stay Current

Web Media University

Ongoing education across AI, marketing, technology and business growth.

  • $49/month Founding Membership
  • Workshops, labs and office hours
  • Templates, playbooks and prompts

Credentials are earned, not purchased. Certification programs and premium intensives are priced separately from Web Media University membership.

Program Finder

Not sure where to start?

Tell us what you want to build.

“I want AI employees doing real work in my business.”

Go to

AI Workforce Path →

“I want to start an AI-powered marketing agency.”

Go to

AI Agency Path →

“I work in franchising and need a better growth system.”

Go to

Franchise Marketing Path →

“I built an app and need users, customers and growth.”

Go to

App Growth Path →

“I want ongoing AI and marketing education.”

Go to

Web Media University →

“I need to train my team or organization.”

Go to

Corporate AI Training →

“I still don’t know.”

Go to

Help Me Choose →

Compare

The paths side by side.

PathStartBuildAdvanceAdvancedOngoing
AI WorkforceFree AI Workforce MasterclassAI Workforce Academy™ · $97Certified AI Workforce Architect™ · $497Certified AI Workforce Engineer™ · $1,997Web Media University
AI AgencyFree AI Agency MasterclassTurnkey AI Marketing Agency™ · $497 Founding CohortFuture ecosystem opportunity—Web Media University
Franchise MarketingFree Franchise Marketing MasterclassFranchise Marketing Accelerator™ · $97Certified Franchise Marketing Strategist™ · $497Certified Franchise Growth Architect™ · $1,997Web Media University
App GrowthFree App Growth MasterclassYou Built an App—Now Get Your First Users · $97App Growth Accelerator™ · Coming soon—Web Media University
Explore the Learning Library

Build individual skills at your own pace.

Web Media University also includes specialized learning for professionals who want to strengthen individual marketing and AI skills.

  • SEO + AEO
  • Social Media Marketing
  • AI Marketing
  • Content Marketing
  • Local Marketing
  • Lead Generation
  • Marketing Automation
  • Prompting
  • AI Tools
  • Business Growth
Workshops

Create Your AI Avatar with HeyGen

A live, hands-on online workshop where you create an AI avatar, write natural scripts and produce your first branded social media video using HeyGen.

$97 one-time

Reserve My Spot for $97 →
Specialized · Legacy

Professional AI Marketing Certification

A three-week live certification teaching the practical application of AI marketing, ChatGPT, content creation, SEO, AEO, AI-powered workflows and customer acquisition.

$497 pay-in-full

Explore Certification →
Specialized certification

SEO & AEO Certification

Search and answer-engine optimization built for how AI surfaces businesses today.

$497

View Program →

Some specialized learning is included with membership, some is purchased separately, and some programs are legacy education kept available for existing students. Access always follows what your account is entitled to.

Education isn’t your only option.

Don’t want to build it yourself?

Some organizations want the knowledge. Others want help implementing the system. If you’d rather have experienced professionals help architect, build or execute your growth strategy, explore our implementation partners and services.

AI / Digital / Marketing Implementation

Web Strategy Plus

For organizations that need custom marketing, digital strategy, AI systems or implementation support.

Visit Web Strategy Plus →
Franchise Marketing Implementation

Franchise Success Team

For franchise brands that need hands-on franchise marketing strategy and execution.

Visit Franchise Success Team →

These are separate professional services and are not included with Web Media University tuition or membership.

Still deciding?

Tell us what you’re trying to build and we’ll point you to the right starting place.

Help Me ChooseBook a Discovery CallRequest Corporate Training