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Category Archives: Social Media Tips

4 Major Reasons Your Brand Needs to Be On LinkedIn

When people think of social networks, they often first think of places where people go to kill downtime by looking at fun pictures or checking up on the latest gossip. While that definitely describes one way that people use social networks, it's just the tip of the iceberg in terms of how social influences online behavior.
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What’s the Best Way to Use Hashtags for Social Media Marketing?

Although hashtags started out as something that only applied to Twitter, as a result of their ongoing popularity among social media users, they’ve become part of other sites like Instagram and Facebook. Hashtags have become so ubiquitous that even if someone doesn’t know what this term means because they’re not an active social media user, chances are they're at least one ad that included a term or phrase with a pound sign in front of it. Read the rest of this entry

Tips to Implement Social Media Automation in Your Marketing Campaigns

When businesses first start with social media, they generally do everything manually. Since there’s a lot that goes into understanding a target audience and what they like, this manual approach is usually a good learning opportunity. But at some point, a business will start to feel the strain of manually managing all of their social media efforts. This is often a time when a business starts to fall off track with its social efforts and loses momentum.
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Video Marketing Tips and Tricks

Although online video is nothing new, the amount of video being watched has absolutely exploded over the last year. According to Google, the amount of time spent watching YouTube videos has increased 60% in the last twelve months. And with both Facebook and Snapchat aggressively rolling out new initiatives related to video, it’s safe to say this is a trend that will only continue to grow.
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Facebook Training Guide: How to Increase the Organic Reach of Your Posts

In the latter part of 2019, some marketers and business owners began to notice that their Facebook posts didn't seem to be reaching as many people. Although there wasn't anything conclusive evidence at first, it's now been confirmed that Facebook has taken steps to reduce the exposure of posts made by businesses. The main exception to that reduction is the changes Facebook has made in terms of encouraging paid distribution.

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7 Powerful Ways to Leverage Pinterest for Your Brand

Why should Pinterest be part of your social media marketing strategy? Of all the potential answers to that question, the most compelling is the ability of Pinterest to drive traffic. Just as with SEO, not only can Pinterest drive traffic to your website, but it can send the type of targeted and quality traffic that's most likely to convert into actual customers.
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6 Social Media Certifications That Will Be High Demand In 2020

Social media has changed the way that people across the globe communicate on a daily basis. Because social media has had such a significant impact, it's created numerous new jobs that didn't exist as recently as five years ago. If you're interested in obtaining one of these new jobs, social media certification can help put you on a new career path. Read the rest of this entry

Top 5 Ways to Increase Sales With LinkedIn Groups

With over 225 million users, LinkedIn has become a central hub for anyone who's serious about their career. While most professionals are aware that this site is a great tool for building their personal brand, many businesses don't realize just how useful it can be for increasing leads and ultimately sales. Read the rest of this entry

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2021 Calendar
Jan: Marketing Plan Development
Feb: Social Media Tools Review
Mar: Social Media Optimization
Apr: Branding and Advertising
May: Content and Article Marketing
Jun: Video and Blog Marketing
Jul: Email and Mobile Marketing
Aug: Pay Per Click Marketing
Sep: Search Engine Optimization
Oct: Social Media Management
Nov: Building Brand Advocates
Dec: Business Networking and Sales
Each month we will be featuring live webinars from our teachers on the above topics. Get exclusive access as a Web Media University member.
Featured Teacher
  • MICHELLE HUMMEL

    MICHELLE HUMMEL

    Michelle was recently nominated for the Women Owned Business of the Year! CEO of her own full service social media marketing agency Web Strategy Plus.  She holds a valuable degree in Internet Marketing with a strong 15+ year background in … Continue reading →Read More »