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Category Archives: Social Media Tips

Top 5 Ways to Increase Sales With LinkedIn Groups

With over 225 million users, LinkedIn has become a central hub for anyone who's serious about their career. While most professionals are aware that this site is a great tool for building their personal brand, many businesses don't realize just how useful it can be for increasing leads and ultimately sales. Read the rest of this entry

Three Reasons Social Media Certification Is Worth It

Social media is taking the marketing sector by storm. Facebook, Instagram, Twitter and more are all great outlets for connecting with current customers and cultivating a whole new client base. One of the best ways to let prospective employers know you have the knowledge and experience to manage their social media marketing campaign is to complete social media certification.

Why Should You Get Social Media Certification? Read the rest of this entry

How Social Media Certification Can Give You An Edge in the Job Market

Currently, there's a big disconnect between how many companies are using social media, and how many companies feel that their usage is effective. Specifically, a report by Harvard Business Review found that while 79% are utilizing social media, only 12% feel they're doing so effectively. Because most companies now understand the importance of social media but still aren't sure how to properly utilize these channels, it shouldn't come as a surprise that they're looking for employees who do. And if you want to be a job seeker who does have those skills, social media marketing courses can provide the training you need.

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Why All Employers Need To Provide Employees With Social Media Training

There are numerous reasons that businesses need to have a social media policy. The majority of individuals do not realize the potential danger that can be created through representing an organization in a negative way on social media. Therefore, it's necessary to have rules and regulations which create standards for people to follow so that a company is represented properly on social media. Read the rest of this entry

8 Important Social Media Training Tips for Your Company’s Social Media Marketers

Companies that invest in social media training do so because they understand how these platforms can move their business forward. Since the social media efforts of most companies involve more than one person, it's important for all efforts to be consistent. To help keep a brand's message consistent across all social mediums, here are eight actionable tips:

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Since Social Media Training Is No Longer Optional, Find Out How Companies Should Do It

It wasn't that long ago when many businesses were still skeptical about the long-term effectiveness of social media. However, because social media has absolutely exploded over the last four years, that skepticism is gone. Not only are businesses embracing social media, but many are scrambling to put enough resources towards it. An area of focus for businesses of all sizes is social media training. Since businesses are realizing the benefits of having employees who are all socially savvy, they're looking for ways to provide effective training.

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How to Become a Successful Social Media Manager

With hundreds of millions of people using social media in the United States and billions more across the rest of the world, it’s not surprising that businesses across all industries have taken notice of sites like Facebook, Twitter, Instagram and Pinterest. While businesses of all sizes understand that social media is a powerful way for them to connect with potential and current customers, that doesn’t mean it’s easy to do. Since so many businesses have personally experienced the challenges that go along with building a meaningful presence on social media platforms, there’s a lot of demand for solutions. One solution that many businesses pursue is hiring a social media manager. Because engagement is such an important driver of social media activity, businesses want someone who can build a thriving community through real interactions. Read the rest of this entry

4 Powerful Ways to Approach Social Media Training and Get Results

Now that businesses of all sizes have realized that social media is here to stay, a significant percentage want to learn the best way to utilize these networks for promotional purposes. For many businesses, one of the biggest challenges is balancing employee sharing with ensuring that no one does anything that could damage the company's brand. Read the rest of this entry

7 Smart Ways to Get More Pinterest Followers

After you get used to how Pinterest works, one of the goals you'll likely have is to increase your total number of followers. While pursuing quantity simply for the sake of vanity metrics isn't the most effective strategy, there are definite benefits to increasing the number of targeted followers your profile has. As more people who are interested in what your business is sharing start following it, you'll be able to increase repins, likes, comments, impressions, and clicks. That, in turn, can help you with branding, driving traffic, attracting more leads and ultimately increasing sales. Read the rest of this entry

The Social Media Marketing Trends You Need to Know About

Now that it's more than halfway over, it's safe to say that 2015 is turning out to be another big year for social media. As a result, countless businesses are relying on this channel as a primary driver of their growth. Regardless of where your business is at in terms of growth or using social media, it's helpful to know about the trends that are shaping the marketing that's being done via social media.
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2020 Calendar
Jan: Marketing Plan Development
Feb: Social Media Tools Review
Mar: Social Media Optimization
Apr: Branding and Advertising
May: Content and Article Marketing
Jun: Video and Blog Marketing
Jul: Email and Mobile Marketing
Aug: Pay Per Click Marketing
Sep: Search Engine Optimization
Oct: Social Media Management
Nov: Building Brand Advocates
Dec: Business Networking and Sales
Each month we will be featuring live webinars from our teachers on the above topics. Get exclusive access as a Web Media University member.
Featured Teacher
  • MICHELLE HUMMEL

    MICHELLE HUMMEL

    Michelle was recently nominated for the Women Owned Business of the Year! CEO of her own full service social media marketing agency Web Strategy Plus.  She holds a valuable degree in Internet Marketing with a strong 15+ year background in … Continue reading →Read More »