Latest Marketing Tips

LinkedIn Training: Optimize Your LinkedIn Profile To Drive Seriously Targeted Traffic

Although the site isn’t as large as Facebook, one of the main reasons that so many people are still interested in LinkedIn training is that there’s a lot of value in this network. And thanks to initiatives by the company like investing heavily in its mobile experience, the overall size and value of LinkedIn continue to grow.

If you know that you can benefit from LinkedIn marketing but you’ve been putting off this task for longer than you can remember, there’s no better time than now to get started. So to help you out, here are five actionable tips you can implement to significantly increase the number of targeted visitors who take a look at your profile:

Choose a Nice Picture

LinkedIn found that profiles with a picture are seven times more likely to attract views from other users than profiles that don’t have a picture. And if you take the time to select a professional picture with good lighting, you can make your profile even more appealing.

Optimize the Headline

When someone searches through LinkedIn and gets a list of results, the headline is one piece of information that’s included in those results. Because the headline plays such a prominent role in both profiles and summaries, be sure to make the most of this space. So if there’s a specific keyword phrase you want your profile to rank for, you should definitely put the phrase in your headline.

Put in Your Links

Since a profile can include a Twitter link, as well as three other links, take advantage of this opportunity. Doing so will help you send visitors who look at your profile to the right destinations.

Pick a Custom URL

If you go into your profile settings, LinkedIn provides the opportunity to choose a custom URL. The reason this feature is quite nice is that it makes it easy to promote your profile through other sources. The main thing to keep in mind is that you want the URL you choose to be memorable and easy to type.

Show Off and Share

While it’s definitely useful to include information like any social media certification courses you’ve completed, don’t limit your profile to just saying what you’ve done. Using that example, you should also show things you actually created during your social media training. You’ll also find that taking the time to regularly share content like blog posts through your profile will yield some very desirable results.

Web Media University offers 3 great ways to earn your Social Media Management Certification!

On-Demand – Get Instant Access so you can train at your own pace!

In-Person – Join your peers in a classroom in your local city!

Live Virtual – Login to screen-sharing software and learn in real-time virtually!

Looking to learn even more? Consider becoming a member of Web Media University.

What Your Web Media University Membership Includes:

• unlock 2 individual courses of your choice each month
• Attend members-only monthly training webinars
• Access to the must-have social media tools directory
• Calendar of must-attend social media events
• Free training in your local Social Media Enthusiast’s group
• Access to our social media bookstore with must-read books
• BONUS: One free 1-hour personal coaching session, a $349/value
• BONUS: 50% off the Send Social Media Posting tool, a $24/mo value
  
• BONUS: $100 credit to be used toward a Social Media Certification Class of your choice

Could you or your company benefit from social media training? Looking for social media training for your employees or franchise owners? Be sure to check out our most popular team training workshops! Need custom social media training for your Industry? Look no further, Web Media University is the only social media training company that offers industry-specific training for the top industries, learn more.

Not sure which training option works best for you? Book a free consultation with our expert teacher who can assess your current skill level and recommend the best training program for you or your team!

Michelle Hummel is the CEO of Web Media University. She was recently nominated for the Woman-Owned Business of the Year! CEO of Web Strategy Plus, a full-service digital marketing agency. She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales, and marketing experience. She also holds a valuable Internet Marketing Degree however in the ever-changing world of web marketing she strives to learn something new every day.

She travels Nationwide visiting the 26 Social Media Enthusiasts Chapters she developed Nationwide delivering in-depth social media training. A current contributing editor to The Franchise Dictionary Magazine and she has written 3 books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location, and more. Just let her know how she can help!