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Why should Pinterest be part of your social media marketing strategy? Of all the potential answers to that question, the most compelling is the ability of Pinterest to drive traffic. Just as with SEO, not only can Pinterest drive traffic to your website, but it can send the type of targeted and quality traffic that’s most likely to convert into actual customers.
So with that goal in mind, let’s look at seven proven social media management strategies that can enable you to utilize Pinterest to the fullest:
Take a look at what others are doing
While it’s always worthwhile to experiment with new marketing strategies, you don’t need to reinvent the wheel every step of the way. By looking at what others are doing on Pinterest (both inside and outside of your industry), you’ll get a good idea of the best direction to take with your initial efforts.
Stay on top of your industry’s trends
Since you likely already put time into staying on top of what’s happening within your industry, why not share it with others? By using a Pinterest board to share industry trends, you can position yourself and your business as an industry leader.
Get involved with others
Regardless of the specific site, social media is always about connecting with others. The best way to interact with other users on Pinterest is to follow them and then re-pin things that you find interesting. This strategy can be used to connect with everyone from potential customers to influencers.
Focus on specific boards
When people start using Pinterest, they often think that they need to limit their pins to just a handful of boards. While there are situations where that makes sense, if it makes sense for you to create numerous highly focused boards, don’t be afraid to do exactly that.
Remember that the quality of images matters a lot
Although this may seem obvious, image quality matters a lot on Pinterest. And even though it can be tempting to settle for a decent image, always making an effort to use the best possible images will definitely pay off.
Make use of Rich Pins
Rich Pins make it possible to pin images with additional embedded details. Movies, articles, recipes, places, and products are popular Rich Pins. So if you’re sharing those types of images, it’s definitely worth having a web development expert add the required information to your website.
Experiment with Promoted Pins
Like pay-per-click, Promoted Pins provide a way to pay extra to get more attention for pins. Since this program just officially launched in 2015, now is the perfect time to test it out and see if it’s the right fit for your specific business.
If you want to learn more about successfully using Pinterest to market your business, be sure to check out our Pinterest training course.
Ready to learn more? Web Media University offers 3 great ways to earn your Social Media Management Certification!
On-Demand – Get Instant Access so you can train at your own pace!
In-Person – Join your peers in a classroom in your local city!
Live Virtual – Login to screen-sharing software and learn in real-time virtually!
Looking to learn even more? Consider becoming a member of Web Media University.
Could you or your company benefit from social media training? Looking for social media training for your employees or franchise owners? Be sure to check out our most popular team training workshops! Need custom social media training for your Industry? Look no further, Web Media University is the only social media training company that offers industry-specific training for the top industries, learn more.
Not sure which training option works best for you? Book a free consultation with our expert teacher who can assess your current skill level and recommend the best training program for you or your team!
Michelle Hummel is the CEO of Web Media University. She was recently nominated for the Woman-Owned Business of the Year! CEO of Web Strategy Plus, a full-service digital marketing agency. She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales, and marketing experience. She also holds a valuable Internet Marketing Degree however in the ever-changing world of web marketing she strives to learn something new every day.
She travels Nationwide visiting the 26 Social Media Enthusiasts Chapters she developed Nationwide delivering in-depth social media training. A current contributing editor to The Franchise Dictionary Magazine and she has written 3 books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location, and more. Just let her know how she can help!
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