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7 Powerful Ways to Leverage Pinterest for Your Brand

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Why should Pinterest be part of your social media marketing strategy? Of all the potential answers to that question, the most compelling is the ability of Pinterest to drive traffic. Just as with SEO, not only can Pinterest drive traffic to your website, but it can send the type of targeted and quality traffic that's most likely to convert into actual customers.

So with that goal in mind, let's look at seven proven social media management strategies that can enable you to utilize Pinterest to the fullest:

Take a look at what others are doing

While it's always worthwhile to experiment with new marketing strategies, you don't need to reinvent the wheel every step of the way. By looking at what others are doing on Pinterest (both inside and outside of your industry), you'll get a good idea of the best direction to take with your initial efforts.

Stay on top of your industry's trends

Since you likely already put time into staying on top of what's happening within your industry, why not share it with others? By using a Pinterest board to share industry trends, you can position yourself and your business as an industry leader.

Get involved with others

Regardless of the specific site, social media is always about connecting with others. The best way to interact with other users on Pinterest is to follow them and then re-pin things that you find interesting. This strategy can be used to connect with everyone from potential customers to influencers.

Focus on specific boards

When people start using Pinterest, they often think that they need to limit their pins to just a handful of boards. While there are situations where that makes sense, if it makes sense for you to create numerous highly focused boards, don't be afraid to do exactly that.

Remember that the quality of images matters a lot

Although this may seem obvious, image quality matters a lot on Pinterest. And even though it can be tempting to settle for a decent image, always making an effort to use the best possible images will definitely pay off.

Make use of Rich Pins

Rich Pins make it possible to pin images with additional embedded details. Movies, articles, recipes, places and products are popular Rich Pins. So if you're sharing those types of images, it's definitely worth having a web development expert add the required information to your website.

Experiment with Promoted Pins

Like pay per click, Promoted Pins provide a way to pay extra to get more attention for pins. Since this program just officially launched in 2015, now is the perfect time to test it out and see if it's the right fit for your specific business.

If you want to learn more about successfully using Pinterest to market your business, be sure to check out our Pinterest training course.

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2018 Calendar
Jan: Marketing Plan Development
Feb: Social Media Tools Review
Mar: Social Media Optimization
Apr: Branding and Advertising
May: Content and Article Marketing
Jun: Video and Blog Marketing
Jul: Email and Mobile Marketing
Aug: Pay Per Click Marketing
Sep: Search Engine Optimization
Oct: Social Media Management
Nov: Building Brand Advocates
Dec: Business Networking and Sales
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Featured Teacher
  • MICHELLE HUMMEL

    MICHELLE HUMMEL

    Michelle was recently nominated for the Women Owned Business of the Year! CEO of her own full service social media marketing agency Web Strategy Plus.  She holds a valuable degree in Internet Marketing with a strong 15+ year background in the field. She has published 2 books in her series titled, “The Social Media Magnet: everything you need to know to attract customers with social media”, where she shares her best kept secrets to success. Michelle travels Worldwide delivering keynotes and in-depth social media certification training to companies. She founded the Social Media Enthusiasts community with chapters Nationwide. Also a current contributing editor to The Social Media Monthly Magazine. Read More »