Why should Pinterest be part of your social media marketing strategy? Of all the potential answers to that question, the most compelling is the ability of Pinterest to drive traffic. Just as with SEO, not only can Pinterest drive traffic to your website, but it can send the type of targeted and quality traffic that's most likely to convert into actual customers.
So with that goal in mind, let's look at seven proven social media management strategies that can enable you to utilize Pinterest to the fullest:
Take a look at what others are doing
While it's always worthwhile to experiment with new marketing strategies, you don't need to reinvent the wheel every step of the way. By looking at what others are doing on Pinterest (both inside and outside of your industry), you'll get a good idea of the best direction to take with your initial efforts.
Stay on top of your industry's trends
Since you likely already put time into staying on top of what's happening within your industry, why not share it with others? By using a Pinterest board to share industry trends, you can position yourself and your business as an industry leader.
Get involved with others
Regardless of the specific site, social media is always about connecting with others. The best way to interact with other users on Pinterest is to follow them and then re-pin things that you find interesting. This strategy can be used to connect with everyone from potential customers to influencers.
Focus on specific boards
When people start using Pinterest, they often think that they need to limit their pins to just a handful of boards. While there are situations where that makes sense, if it makes sense for you to create numerous highly focused boards, don't be afraid to do exactly that.
Remember that the quality of images matters a lot
Although this may seem obvious, image quality matters a lot on Pinterest. And even though it can be tempting to settle for a decent image, always making an effort to use the best possible images will definitely pay off.
Make use of Rich Pins
Rich Pins make it possible to pin images with additional embedded details. Movies, articles, recipes, places and products are popular Rich Pins. So if you're sharing those types of images, it's definitely worth having a web development expert add the required information to your website.
Experiment with Promoted Pins
Like pay per click, Promoted Pins provide a way to pay extra to get more attention for pins. Since this program just officially launched in 2015, now is the perfect time to test it out and see if it's the right fit for your specific business.
If you want to learn more about successfully using Pinterest to market your business, be sure to check out our Pinterest training course.