Social media marketing is showing no signs of slowing down. In fact, the latest CMO survey from the Duke University Fuqua School of Business found out that companies will spend more than 10% of their marketing budgets on social media efforts this year. "Social media, as a percentage of marketing budgets, is expected to more than double over the next five years," says Chris Moorman, director of the CMO survey, which surveyed 468 chief marketing officers in the U.S.
Amazing Social Media Stats
Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC.
74% of all marketers say Facebook is important to their lead generation strategies.
$11 billion are forecast to be spent in the United States for social advertising spending
Highly skilled social media marketers will be in demand. What’s unfortunate is that probably more than half of so-called social media gurus don’t know what they’re doing. Moreover, companies are becoming more picky with their hires. Consequently, you need to have the right credentials and experience if you are seeking a successful career in social media. Learn more about our Social Media Management Certification programs.