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Top 5 Ways to Get More Traffic to Your Google Plus Business Page

Top 5 Ways to Get More Traffic to Your Google Plus Business Page
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When Google originally rolled out Plus, many people were skeptical that the network wouldn't last for long. Since Google has a reputation for rolling out lots of products, only to shut them down a few years later, there was a good reason for people to be skeptical. But even though products like Reader weren't able to avoid Google's chopping block, Google Plus continues going strong. In fact, Google has taken multiple steps to integrate Plus more deeply into their ecosystem.

Because it appears that the Plus network is going to play an integral role within Google for the foreseeable future, it's worth taking the time to establish a strong presence for your business on it. The best way to do that is by creating and utilizing a Google Plus business page. Once you create your page, you'll be able to share lots of information about your business. You'll also be able to take advantage of a wide range of social features. Additionally, having a quality page that's active can help your presence in Google's local search engine results. By following the tips below, you'll be able to began utilizing your Google Plus business page to drive traffic to your website:

Create
The first thing you'll need to do is create a basic business page. This is as simple as logging in and filling out some very basic details about your business.

Verify
While you can technically skip this step, it's definitely in your best interest to show Google that you're a real business. Not only will this allow you to access any new features that Google rolls out, but taking the time to show you're not a spammer should help with rankings. Best of all, verifying your page is as simple as linking it with your main business website.

Optimize
After you complete the simple creation and verification process, you can start optimizing it for both Google and visitors. In terms of Google optimization, naturally use keywords that are relevant to your business and what you offer. In terms of optimizing for visitors, be sure that you include all relevant information that someone who just found out about your business would want to know.

Link
Google makes it easy to add +1 buttons to your website. You can also link your Google Plus business page with other social media profiles that you keep updated. Doing so is the best way to create a marketing synergy between all of them.

Socialize
Once your business page is linked with your other social profiles, not only will you be able to socialize through those channels, but you can begin building a following directly on Google Plus. In terms of accomplishing that goal, focus on sharing content that's relevant but not necessarily directly about promoting your own business.

Now that you know how to create and fully utilize a Google Plus business page, all that's left for you to do is put the above tips into action.

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Jan: Marketing Plan Development
Feb: Social Media Tools Review
Mar: Social Media Optimization
Apr: Branding and Advertising
May: Content and Article Marketing
Jun: Video and Blog Marketing
Jul: Email and Mobile Marketing
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Dec: Business Networking and Sales
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  • MICHELLE HUMMEL

    MICHELLE HUMMEL

    Michelle was recently nominated for the Women Owned Business of the Year! CEO of her own full service social media marketing agency Web Strategy Plus.  She holds a valuable degree in Internet Marketing with a strong 15+ year background in the field. She has published 2 books in her series titled, “The Social Media Magnet: everything you need to know to attract customers with social media”, where she shares her best kept secrets to success. Michelle travels Worldwide delivering keynotes and in-depth social media certification training to companies. She founded the Social Media Enthusiasts community with chapters Nationwide. Also a current contributing editor to The Social Media Monthly Magazine. Read More »