When Google originally rolled out Plus, many people were skeptical that the network wouldn't last for long. Since Google has a reputation for rolling out lots of products, only to shut them down a few years later, there was a good reason for people to be skeptical. But even though products like Reader weren't able to avoid Google's chopping block, Google Plus continues going strong. In fact, Google has taken multiple steps to integrate Plus more deeply into their ecosystem.
Because it appears that the Plus network is going to play an integral role within Google for the foreseeable future, it's worth taking the time to establish a strong presence for your business on it. The best way to do that is by creating and utilizing a Google Plus business page. Once you create your page, you'll be able to share lots of information about your business. You'll also be able to take advantage of a wide range of social features. Additionally, having a quality page that's active can help your presence in Google's local search engine results. By following the tips below, you'll be able to began utilizing your Google Plus business page to drive traffic to your website:
The first thing you'll need to do is create a basic business page. This is as simple as logging in and filling out some very basic details about your business.
While you can technically skip this step, it's definitely in your best interest to show Google that you're a real business. Not only will this allow you to access any new features that Google rolls out, but taking the time to show you're not a spammer should help with rankings. Best of all, verifying your page is as simple as linking it with your main business website.
After you complete the simple creation and verification process, you can start optimizing it for both Google and visitors. In terms of Google optimization, naturally use keywords that are relevant to your business and what you offer. In terms of optimizing for visitors, be sure that you include all relevant information that someone who just found out about your business would want to know.
Google makes it easy to add +1 buttons to your website. You can also link your Google Plus business page with other social media profiles that you keep updated. Doing so is the best way to create a marketing synergy between all of them.
Once your business page is linked with your other social profiles, not only will you be able to socialize through those channels, but you can begin building a following directly on Google Plus. In terms of accomplishing that goal, focus on sharing content that's relevant but not necessarily directly about promoting your own business.
Now that you know how to create and fully utilize a Google Plus business page, all that's left for you to do is put the above tips into action.