What kind of social media marketing does your business do? If you're like many other small businesses, your efforts are likely focused on one or two platforms. The most common choices are Facebook, Instagram and Twitter. While there's a lot of value in building a strong presence on one of those platforms, it's also worth remembering that you don't want to put all of your eggs in a single basket.
A significant benefit of diversifying your social media strategy is you'll get your small business in front of far more potential customers than you would if you limited yourself to just one or two networks. One network that's definitely worth building a presence on is Google+. Not only can this platform connect you with an increased number of prospects, but given the fact that Google continues to integrate it directly into their ecosystem, it's easy to understand the additional benefits you can get from this site.
While there's a lot that small businesses stand to gain from Google+, that doesn't mean it's easy to get started. That's why many businesses turn to social media training. Since training is an investment, we want to cover five major reasons you'll be very happy with this decision:
Tap into a giant user base
With over half a billion active monthly users, Google+ is roughly twice as large as Twitter. Although Google+ may not receive as much attention in the tech press, the fact that so many people are using it means your business should be as well.
Make social more engaging
Google+ has some really cool features like Google Hangouts. Because this free video conferencing platform makes it possible for up to ten people to connect at the same time, the sky is really the limit in terms of how creative you can get with your social media engagement.
Reap additional Google benefits
As previously mentioned, the fact that Google continues to integrate Plus into their core services means that building a strong presence on this network can enable your business to reap potential benefits like improved rankings or visibility.
Increase Google+ reviews
In addition to sites like Yelp, Google also uses Plus reviews in their local ranking algorithm. By making a point of being active on Google+, you'll have an easier time getting positive reviews on a regular basis.
Be on top of new changes and features
A big part of successful social media management is being able to adapt to change. As an active Google+ user, you'll be aware of new changes and features as soon as they roll out. This awareness can give you an advantage over your less savvy competitors.
If you want to learn more about the Google+ social media certification and training we offer, you can get all the details of our Google+ training course.