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Want to Learn Exactly How to Find Your Target Audience and Increase Leads Using Social Media?

RSVP to our event!

Join us for a fun lunch and learn session where we will show you exactly how to grow your business with proven Social Media Marketing techniques you can implement right away! Lunch will be provided so bring yourself, a friend, business cards and your think tank to this fun and engaging learning session.

WHY ATTEND?

Hands-On Training will be provided by your teacher, Michelle Hummel. In class you will complete a Target Customers Profile that will show you exactly how to identify your leads on social media. We will demonstrate real examples for students attending the class of how to find and create lead lists. Then you will learn how to monitor conversations and engage with these leads online to drive sales. You will learn the secrets top social media marketing professionals are using that give them the competitive edge!

This training session, will be an introduction to the first part of the “Social Media Management Certification” Program. Attending Social Media Enthusiasts will receive a $500 credit towards completing your entire Social Media Management Certification Program! Normally $699 per person, with your $500 credit your discounted investment will only be $199 per person. Attend this class virtually whenever is most convenient for you. You may choose to take the boot camp class which is 9-5 or the 3 week sessions with 2 hours of training per week. Additional discounts available for groups, please inquire.

Your investment to attend this workshop includes the following:

·  Target Customers Profile Social Media Strategy you can implement right away to generate leads

·  $500 credit towards your “Social Media Management Certification” Program

·  Chance to win a $1500 value “Social Media Makeover” for your business

·  Chance to win “The Social Media Magnet” book written by Michelle Hummel

·  Catered lunch from The Village Pantry

ABOUT YOUR TEACHER

Michelle Hummel
Web Marketing Expert, Social Media Trainer and Entrepreneur

Recently nominated for the Woman Owned Business of the Year! Michelle is a passionate Social Media Marketer with 15+ years of successful online marketing experience. She holds a valuable Internet Marketing Degree and travels Nationwide providing social media keynotes and in-depth training. A current contributing editor to The Social Media Monthly Magazine and has authored three books in her series titled, “The Social Media Magnet: everything you need to know to attract customers with social media”, sharing her best kept secrets to success. CEO and founder of Web Strategy Plus and Web Media University. Her team specializes in Social Media Marketing/Management, Search Engine Optimization, Pay Per Click Management, Lead Generation, Franchise Marketing, Web Design/Development, Mobile App Creation (iPhone and Android), Content Creation and Brand Development.

SOCIAL MEDIA MANAGEMENT CERTIFICATION PROGRAM

If you decide to use your $500 credit towards the Social Media Management Certification Program here is what you will learn:

Session #1 – Targeted Marketing Strategies, 2 hours

·  Introduction to the Social Media Management role, best practices, tools and must-have resources

·  Learn secret strategies to find your target audience on Twitter, Facebook, YouTube, Pinterest, LinkedIn and Google Plus

·  See how easy it is to discover Key Influencers on social media and develop strategic relationships to help grow your business

·  Learn how to easily monitor Facebook and Twitter conversations with targeted keywords to find your customers

·  Learn how to create Twitter leads lists and import them into the Send Social Media Management dashboard for monitoring and engagement

·  Classroom Work: You will create your Targeted Marketing Profiles

Session #2 – Developing Your Content Strategy, 2 hours

·  Introduction on how to develop a magnetic content marketing strategy to attract customers to your brand

·  Learn how to build social media followers fast and inspire them to become Brand Advocates

·  We will review best practices and give you several great ideas you can use for your content strategy

·  Learn how you can use tools like Send Social Media and Feed.ly to quickly find quality content

·  You will be provided with a Social Media Marketing Calendar template which you will use to start building your own strategy

·  Classroom Work: You will create your Social Media Marketing Calendar

Session #3 – Executing Your Market Strategy, 2 hours

·  Introduction on how to use the Send Social Media Management Dashboard

·  How to add and manage your Facebook, Twitter, LinkedIn, Google Plus, Instagram, Foursquare, YouTube, WordPress and Pinterest

·  How to setup your Twitter Welcome Tweets, List, Searches, Retweets and AutoReplies

·  How to create an Email and SMS Mobile marketing campaign

·  How to optimize your social media posts - best time to post, repeat your posts, add lead generation links, create custom designs, add videos & automate your RSS feed

·  How to pull reports to optimize your social media strategies

·  Classroom Work: You will input your Social Media Content into the posting dashboard

In-Depth, Industry Specific Training

We will review your homework and provide answers to specific questions that relate to your Industry. We will deliver in-depth training and help you understand the Social Media Tools that are right for your business.

Social Media Certification

Take our final exam to prove you are a social media expert in your Industry. We will provide you with a badge you can proudly display on your LinkedIn profile and add to your website.

Just a Few Industries we specialize in for Instructor Led Hands-On Training:

·  Accountants

·  Authors/Writers

·  Construction

·  Educational Facilities

·  Entertainment

·  Fashion/Beauty/Fitness

·  Financial/Brokers/Insurance

·  Healthcare

·  Hospitality

·  Legal

·  Marketers/Agency

·  Musicians

·  Non-Profits

·  Real Estate/Realtors/Home Builders

·  Recruiters

·  Restaurant

·  Retail

·  Sales

·  Travel

How to Promote Your Blog Using Social Media

If you want more traffic for your blog, strategically sharing your posts through social media can accomplish that goal. Since every social platform has its own unique features and audiences, we want to cover the best practices for promoting your blog on four different social media platforms:

 

  1. Facebook

 

The biggest of all the social platforms allows you to share blog posts on profiles, pages and groups. Although posts can be as long as ten thousand characters, Facebook only displays the first 480 in people’s feeds. Case studies have also shown that posts with less than fifty characters do best, so keeping things short and sweet is one best practice for promoting your blog on Facebook. Another best practice is to use an image when you share. One strategy for promoting posts is to upload a relevant image and then link to the post from the text field. The other best practice for promoting evergreen blog posts is to share them more than once. Given that Facebook will only show it to a fraction of your audience, it's worth re-sharing posts every two to three months.

 

  1. Twitter

 

Even though Twitter now allows posts to exceed the 140-character limit, keeping your tweets short is still a best practice for the platform. As with Facebook, including an image will help get people's attention. Two other best practices for Twitter are including a call to action in your tweet and sharing your blog post more than once during the first week after it's published. Since Twitter moves even faster than Facebook, sharing up to four times on different days and at different times can yield very good promotional results.

 

  1. LinkedIn

 

This social platform has evolved a lot over the last few years. Because LinkedIn wants users to share and engage with content, it's a great place to promote your blog posts. With LinkedIn, you can make your descriptions a little longer than is ideal on Facebook or Twitter. You should also ask a question or include something similar to encourage interaction. And in terms of which of your posts will do best on LinkedIn, list and how-to posts are at the top of the list.

 

  1. Pinterest

 

Because Pinterest is such a visual platform, the most important thing you can do to get attention for your posts is to ensure that you use really great images which are optimized for the site. Currently, the ideal pin size is 736 x 1104 to 2061.

 

To learn more about getting the most out of social media promotion, take a look at our self-study social media certification program, which provides exclusive access to every tool and resource you need for success.

Using Instagram Stories to Benefit Your Business

 

When Facebook paid $1 billion in cash and stock for Instagram in April of 2012, a lot of people thought Zuckerberg and his team were crazy. While Instagram's app for Android was downloaded over a million times on the first day it was released that year, those metrics still paled in comparison to the over one billion active users Facebook had by the third quarter of 2012. However, if we fast-forward to the present, it actually looks like Facebook got a great deal. With over 700 million users, Instagram has grown to over twice the size of Twitter. Not only has Instagram rolled out highly targeted advertising options throughout their platform, but they've expanded well beyond photos and filters.

For businesses, the most interesting area where the platform has expanded is Stories. During its initial rollout in August of 2016, Instagram Stories provided a way for users to take photos, add effects & layers, and add them to their Instagram story. Images uploaded to a user's story expire after 24 hours. A few months later, Instagram took a big step by adding live video functionality to Stories. As of a few months ago, Instagram reported that more than 200 million of their users were interacting with Stories on a regular basis.

Although stories have already reached a huge audience, this feature is still quite new. That means it presents a big opportunity for businesses that understand how to utilize it. Here are a few ways to use Instagram Stories to benefit your own business:

Special Offers

A simple but very effective way to get started with Instagram Stories is by delivering a special offer. Because Stories expire after 24 hours, providing special offers give people a very good reason to stay tuned into what you're sharing. Scarcity and time limits are very powerful motivators, and Instagram Stories is a great platform for utilizing them.

Showcase Creativity

Most people don't want to buy from or work with a faceless corporation. Instead, they want to support people they like and find interesting. Since Stories provide a way to be less polished than your main Instagram profile, it's great for showing off what goes on behind the scenes. You can show off creativity and other experiences that make your business unique.

Host a Takeover

A takeover refers to letting someone else "host" your Instagram Stories for 24 hours. While this can work well with another member of your team, what's even more powerful is letting the owner of a complementary business take over your Stories. Taking this approach is a great way to bring a new audience to your Stories.

We hope you will use the information we shared above to start harnessing everything Instagram Stories can do for your business. And if you want to stay in the loop with the latest features and marketing opportunities from all the major social platforms, our self-study social media certification is a great way to make that happen. For a one-time fee, you'll get instant access to every tool and resource you need for success!

 

 

How to Become a Successful Social Media Manager

With hundreds of millions of people using social media in the United States and billions more across the rest of the world, it’s not surprising that businesses across all industries have taken notice of sites like Facebook, Twitter, Instagram and Pinterest. While businesses of all sizes understand that social media is a powerful way for them to connect with potential and current customers, that doesn’t mean it’s easy to do. Since so many businesses have personally experienced the challenges that go along with building a meaningful presence on social media platforms, there’s a lot of demand for solutions. One solution that many businesses pursue is hiring a social media manager. Because engagement is such an important driver of social media activity, businesses want someone who can build a thriving community through real interactions.

Whether you’re interested in getting hired as a full-time social media manager for one company or want to work on a contract basis for multiple companies, we want to share some tips on the best approach to finding success as a social media manager:

Be Proactive

One of the main traits that separate individuals who find a lot of success as social media managers from those who don’t is being proactive. Given the ever-evolving landscape of social media, it’s important to take real ownership of your role and always be on the lookout for new opportunities.

Get Comfortable with Tools

Trying to manually do everything that’s required of a social media manager simply isn’t going to work. That’s why you need to be using comfortable using a variety of tools. From spreadsheets to scheduling tools, trying different tools and then fully learning the ones that work best will help you a lot.

Create Case Studies

Regardless of whether you prefer to work as a full-time or contract social media manager, it’s important to have a personal brand. One way to build a brand is by showing what you’ve done for different businesses. Case studies are an excellent way to share this information. And if you do work for any B2B companies, knowing how to create compelling case studies will come in quite handy.

Always Be Learning

Social media is something that continues to evolve at a very rapid pace. If you want to ensure that you’re always in the loop about what’s new and working, it’s essential to make ongoing learning a priority. A simple but very effective way to keep up with the latest in social media is our self-study social media certification. Not only will our program give you all the skills you need to thrive as a social media manager, but it will ensure that you’re able to keep those skills sharp.

Why Choose Web Media University’s Self Study Social Media Certification Program?

If you’re looking for a proven way to grow your business, social media marketing is an excellent option. By learning the ins and outs of social media marketing, you’ll be able to harness the power of some of the fastest-growing platforms on the Internet to connect with potential customers. This learning path is also great for anyone who wants to change or advance their career. The one drawback to this type of marketing is social media continues to evolve at a very rapid pace. As a result, many people try to use social media platforms for marketing, only to give up in frustration when they don’t see the results they’re expecting.

 

Since the cycle of trying to utilize social media for marketing and then giving up after failing to see any traction is something that’s been happening for many years, we created Web Media University as the leading resource to solve this problem. By going through our social media training program, you’ll learn about all the common pitfalls business owners face with social media, as well as how to overcome them. Once you finish our program, you’ll have all the skills and knowledge needed to fully harness the power of social media.

 

5 Key Benefits of Web Media University

 

The first reason to choose the Web Media University self-study social media certification program is we provide a great return on investment. Whether your goal is to grow your business or expand your career outlook, the attractive monthly payment options we offer mean you’ll get incredible value from the program. A big part of this value comes from the fact that we’re an online program. Because social media does change at such a rapid pace, the online format of our program allows us to keep our material up to date. By going through this Web Media University program, you’ll learn the most cutting-edge strategies that are available.

 

Another benefit we’re able to provide is continuous learning. As a business owner or professional engaged in social media marketing, you don’t want to get stuck with an outdated skillset. Having 24/7 access to Web Media University and all of our excellent resources will ensure you never find yourself in this position.

 

We take a lot of pride in the dynamic nature of our program. You’ll get exclusive access to tools like our case study library, social media software, apps, live webinars and expert teachers. We also offer a wide range of industry-specific training resources. Last but certainly not least is the self-study format of our program. We understand the busy schedule of a business owner or professional, which is why we make it very easy to tailor your studying to whenever you have free time.

 

If you’re ready to master all the social media skills you need to find business or career success in 2017 and beyond, enroll now in our self-study social media certification program.

Social Media Management and Marketing Certification

Get hands-on training with Michelle Hummel, CEO of Web Strategy Plus, a full-service Social Media Marketing Agency. Learn EVERYTHING you need to know to be a Social Media Manager for your company!

Do you want to know exactly how to reach your target audience with social media? Would you like an employee to acquire the skills needed to handle social media marketing for your company? Then this training session is for you! Learn how to attract more leads with social media marketing.

NORMALLY $499, Only $199 for Tampa Social Media Enthusiasts

LIMITED SEATING AVAILABLE SO PLEASE HURRY BEFORE IT SELLS OUT!

LUNCH WILL BE PROVIDED 🙂

WHAT YOU NEED: PLEASE BRING YOUR LAPTOP AND POWER CHARGER!

Want To Learn How Social Media Can Help Your Business Increase Sales And Generate Leads?

RSVP to our event!

"How To Successfully Grow Your Business With Social Media"

Presented by: Michelle Hummel, CEO of Web Strategy Plus 

Join us for a fun networking and learn session where we will show you exactly how to grow your business with proven Social Media Marketing techniques you can implement right away!

Dinner will be provided so bring yourself, a friend, business cards and your think tank to this fun and engaging learning session. We will be giving away Door Prizes and one lucky winner will receive a $1,500 value Social Media Makeover!

Social Media Management and Marketing Certification

Get hands on training with Michelle Hummel, CEO of Web Strategy Plus, a full service Social Media Marketing Agency. Learn EVERYTHING you need to know to be a Social Media Manager for your company!

Do you want to know exactly how to reach your target audience with social media? Would you like an employee to acquire the skills needed to handle social media marketing for your company? Then this training session is for you! Learn how to attract more leads with social media marketing.

FREE Lunch & Learn: How To Successfully Grow Your Business With Social Media

Posted on by

Want To Learn How Social Media Can Help Your Business Increase Sales And Generate Leads?

RSVP to our event!

"How To Successfully Grow Your Business With Social Media"

Presented by: Michelle Hummel, CEO of Web Strategy Plus

Join us for a fun networking and learn session where we will show you exactly how to grow your business with proven Social Media Marketing techniques you can implement right away!

Dinner will be provided so bring yourself, a friend, business cards and your think tank to this fun and engaging learning session. We will be giving away Door Prizes and one lucky winner will receive a $1,500 value Social Media Makeover!

Why Social Media Certification Training Should Be At The Top of Your List for 2017

Digital marketing is a field that continues to grow at a rapid pace. What's interesting about digital marketing is the field itself evolves almost just as fast. This rapid evolution means companies of all sizes find it challenging to hire people who have the current knowledge and skills to step right into a role in a meaningful way.

While there are definitely benefits to having a college degree, those benefits don't directly cross over to the digital marketing field. Even if a degree includes courses that are focused on digital, the curriculum isn't updated often enough to reflect the current state of digital marketing.

Whether you're interested in moving into the digital marketing field or want to get a promotion within it, you're probably wondering what steps you should take during 2017. We're going to explain why social media certification training is the best thing you can do during 2017, along with how to get started on this path.

 

The Value of Social Media Certification Training

There are a number of reasons why social media certification training is so beneficial to anyone who's involved or wants to get involved with digital marketing. The first is that the instructors teaching you throughout this training are professionals with real-world experience. Having someone with that perspective on social media marketing is essential for learning in a way that you'll be able to apply.

The next benefit is all the practical knowledge you'll gain. Because this type of training is focused on the skills needed to engage in actual social media marketing, you'll have a significant advantage in any role that you take on. The first two benefits tie in directly with the third, which is being able to show someone who's making hiring decisions that you're both proactive and have the type of skills they want from a candidate.

 

Maximize the Value of This Experience By Choosing Web Media University

If you want to take advantage of everything that a great social media certification training program has to offer, Web Media University is the perfect choice. We offer a coached social media certification and self-study social media certification. Having both options available means you'll be able to choose the perfect fit for your specific goals.

With Web Media University's coached social media certification, you'll get access to an expert teacher who will provide a hands-on training session designed just for you. Everything you learn will be reinforced by a homework assignment that follows each session. And with our self-study social media certification, you'll have access to courses that you can study whenever works best for you. This program also includes live training webinars, a case studies library, software directory and more.

If you want to accomplish something in 2017 that will help you move your career in the direction you desire, compare our social media certification programs and then get started with the one that's the perfect fit for you.

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2017 Calendar
Jan: Marketing Plan Development
Feb: Social Media Tools Review
Mar: Social Media Optimization
Apr: Branding and Advertising
May: Content and Article Marketing
Jun: Video and Blog Marketing
Jul: Email and Mobile Marketing
Aug: Pay Per Click Marketing
Sep: Search Engine Optimization
Oct: Social Media Management
Nov: Building Brand Advocates
Dec: Business Networking and Sales
Each month we will be featuring live webinars from our teachers on the above topics. Get exclusive access as a Web Media University member.
Featured Teacher
  • MICHELLE HUMMEL

    MICHELLE HUMMEL

    Michelle was recently nominated for the Women Owned Business of the Year! CEO of her own full service social media marketing agency Web Strategy Plus.  She holds a valuable degree in Internet Marketing with a strong 15+ year background in the field. She has published 2 books in her series titled, “The Social Media Magnet: everything you need to know to attract customers with social media”, where she shares her best kept secrets to success. Michelle travels Worldwide delivering keynotes and in-depth social media certification training to companies. She founded the Social Media Enthusiasts community with chapters Nationwide. Also a current contributing editor to The Social Media Monthly Magazine. Read More »