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Social Media Management and Marketing Certification

Get hands on training with Michelle Hummel, CEO of Web Strategy Plus, a full service Social Media Marketing Agency. Learn EVERYTHING you need to know to be a Social Media Manager for your company!

Do you want to know exactly how to reach your target audience with social media? Would you like an employee to acquire the skills needed to handle social media marketing for your company? Then this training session is for you! Learn how to attract more leads with social media marketing.

Social Media Management and Marketing Certification

Get hands-on training with Michelle Hummel, CEO of Web Strategy Plus, a full-service Social Media Marketing Agency. Learn EVERYTHING you need to know to be a Social Media Manager for your company!

Do you want to know exactly how to reach your target audience with social media? Would you like an employee to acquire the skills needed to handle social media marketing for your company? Then this training session is for you! Learn how to attract more leads with social media marketing.

Want To Learn How Social Media Can Help Your Business Increase Sales And Generate Leads?

RSVP to our event!

"How To Successfully Grow Your Business With Social Media"

Presented by: Michelle Hummel, CEO of Web Strategy Plus

Join us for a fun networking and learn session where we will show you exactly how to grow your business with proven Social Media Marketing techniques you can implement right away!

Dinner will be provided so bring yourself, a friend, business cards and your think tank to this fun and engaging learning session. We will be giving away Door Prizes and one lucky winner will receive a $1,500 value Social Media Makeover!

Blog SEO – How to Optimize Your Blog for Search Engines

There are a number of ways to drive traffic to a blog. One that has been around for over a decade but continues to be very valuable is blog SEO. By optimizing your blog for search engines, you won't just attract traffic to your blog. Instead, you'll attract visitors that have already expressed an interest in the kind of topics you write about on your blog. So whether you're using your blog to promote your business or are monetizing your blog through different methods like advertising, the right approach to search engine optimization can create a lot of value for your blog. Here's how to get started with getting your blog ranked for the right terms:

 

Do Some Keyword Research

Before you can start optimizing your blog, it's important to know the right search terms to build your keyword strategy around. A common mistake bloggers make is investing time and resources in optimizing for keywords that get very little search traffic. Although long-tail keywords with smaller amounts of traffic can be valuable, there should be a few cornerstone terms with medium to high amounts of traffic that your strategy is built around. You can get this information by using a keyword research tool. Google offers a tool directly through the AdWords interface. There are also a number of free and paid tools that use various data sources to estimate how many people are typing in specific search terms every month.

Write First, Then Optimize

Once you've done your research and know the terms that you want to focus on ranking for, you're going to want to use them in the blog posts you publish. However, that doesn't mean you need to use each term a certain number of times per post. This approach will lower the quality of your writing and not really make a difference with SEO. A better strategy is to write for your audience first, then add any target keywords during the editing process. This will allow you to place them in areas like the meta description, title and opening paragraph without watering down the quality of your posts.

Pursue the Right Links

In addition to the content you publish, links also play a big role in search engine rankings. You'll want to look for opportunities to connect with other publishers and get them to link to your blog. Just be sure that you don't try to take shortcuts. When bloggers attempt to create lots of links by pursuing low-quality sources, they put themselves in a position where they may receive a penalty that cuts off all their search engine traffic.

If you want to learn even more about how to take your blog to the next level, our blog marketing course covers everything you need to know and do to find success.

Why Social Media Certification Training Should Be At The Top of Your List for 2017

Digital marketing is a field that continues to grow at a rapid pace. What's interesting about digital marketing is the field itself evolves almost just as fast. This rapid evolution means companies of all sizes find it challenging to hire people who have the current knowledge and skills to step right into a role in a meaningful way.

While there are definitely benefits to having a college degree, those benefits don't directly cross over to the digital marketing field. Even if a degree includes courses that are focused on digital, the curriculum isn't updated often enough to reflect the current state of digital marketing.

Whether you're interested in moving into the digital marketing field or want to get a promotion within it, you're probably wondering what steps you should take during 2017. We're going to explain why social media certification training is the best thing you can do during 2017, along with how to get started on this path.

 

The Value of Social Media Certification Training

There are a number of reasons why social media certification training is so beneficial to anyone who's involved or wants to get involved with digital marketing. The first is that the instructors teaching you throughout this training are professionals with real-world experience. Having someone with that perspective on social media marketing is essential for learning in a way that you'll be able to apply.

The next benefit is all the practical knowledge you'll gain. Because this type of training is focused on the skills needed to engage in actual social media marketing, you'll have a significant advantage in any role that you take on. The first two benefits tie in directly with the third, which is being able to show someone who's making hiring decisions that you're both proactive and have the type of skills they want from a candidate.

 

Maximize the Value of This Experience By Choosing Web Media University

If you want to take advantage of everything that a great social media certification training program has to offer, Web Media University is the perfect choice. We offer a coached social media certification and self-study social media certification. Having both options available means you'll be able to choose the perfect fit for your specific goals.

With Web Media University's coached social media certification, you'll get access to an expert teacher who will provide a hands-on training session designed just for you. Everything you learn will be reinforced by a homework assignment that follows each session. And with our self-study social media certification, you'll have access to courses that you can study whenever works best for you. This program also includes live training webinars, a case studies library, software directory and more.

If you want to accomplish something in 2017 that will help you move your career in the direction you desire, compare our social media certification programs and then get started with the one that's the perfect fit for you.

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2017 Calendar
Jan: Marketing Plan Development
Feb: Social Media Tools Review
Mar: Social Media Optimization
Apr: Branding and Advertising
May: Content and Article Marketing
Jun: Video and Blog Marketing
Jul: Email and Mobile Marketing
Aug: Pay Per Click Marketing
Sep: Search Engine Optimization
Oct: Social Media Management
Nov: Building Brand Advocates
Dec: Business Networking and Sales
Each month we will be featuring live webinars from our teachers on the above topics. Get exclusive access as a Web Media University member.
Featured Teacher
  • MICHELLE HUMMEL

    MICHELLE HUMMEL

    Michelle was recently nominated for the Women Owned Business of the Year! CEO of her own full service social media marketing agency Web Strategy Plus.  She holds a valuable degree in Internet Marketing with a strong 15+ year background in the field. She has published 2 books in her series titled, “The Social Media Magnet: everything you need to know to attract customers with social media”, where she shares her best kept secrets to success. Michelle travels Worldwide delivering keynotes and in-depth social media certification training to companies. She founded the Social Media Enthusiasts community with chapters Nationwide. Also a current contributing editor to The Social Media Monthly Magazine. Read More »