When it comes to a company that's as large as Starbucks, new initiatives don't get released to the public in a spontaneous manner. Instead, any big marketing push has to go through countless layers of approval before it goes out into the world. But while Starbucks and other large companies put a lot of work into their marketing, that doesn't mean they always get it right.

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Social media is taking the marketing sector by storm. Facebook, Instagram, Twitter and more are all great outlets for connecting with current customers and cultivating a whole new client base. One of the best ways to let prospective employers know you have the knowledge and experience to manage their social media marketing campaign is to complete social media certification.

Why Should You Get Social Media Certification? Read the rest of this entry →

Most businesses are aware of the fact that they need to have a presence on Facebook. However, simply putting up a page isn't enough to get results from Facebook. An important part of Facebook training for business is knowing how to not only get attention for your page, but how to get traffic from Facebook to your business website.

If you know that Facebook can do a lot for your business but you have no idea how to get started, don't feel stressed. Instead, all you need to do is keep reading so that you can learn exactly how to utilize Facebook for business by driving traffic directly to your website: Read the rest of this entry →

When it comes to Facebook training, most people's interest in this subject stems from their desire to utilize Facebook to market a business. What makes Facebook such an appealing medium for marketing a business is not only is it a huge network with over a billion users, but there are also lots of tools and features that can be used specifically for marketing. Read the rest of this entry →