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Here’s What to Expect in Your Social Media Bootcamp Training Program

Content Overview

Session #1 – Targeted Marketing Strategies 9am - 12pm

  • Introduction to the Social Media Management role, best practices, tools and must-have resources
  • Learn secret strategies to find your target audience on Twitter, Facebook, YouTube, Pinterest, LinkedIn and Google Plus
  • See how easy it is to discover Key Influencers on social media and develop strategic relationships to help grow your business
  • Learn how to easily monitor Facebook and Twitter conversations with targeted keywords to find your customers
  • Learn how to create Twitter leads lists and import them into the Send Social Media Management dashboard for monitoring and engagement
  • Classroom Work: You will create your Targeted Marketing Profiles

LUNCH BREAK AS NEEDED 11am - 12pm

BREAKOUT, Q&A WITH TEACHER, 11:30am - 12pm

Session #2 – Develop Your Content Marketing Strategy 12pm - 2:30pm

  • Introduction on how to develop a magnetic content marketing strategy to attract customers to your brand
  • Learn how to build social media followers fast and inspire them to become Brand Advocates
  • We will review best practices and give you several great ideas you can use for your content strategy
  • Learn how you can use tools like Send Social Media and Feed.ly to quickly find quality content
  • You will be provided with a Social Media Marketing Calendar template which you will use to start building your own strategy
  • Classroom Work: You will create your Social Media Marketing Calendar

BREAKOUT, Q&A WITH TEACHER, 2:30pm - 3pm

Session #3 – Execute Your Content Marketing Strategy 3pm - 5pm

  • Introduction on how to use the Send Social Media Management Dashboard
  • How to add and manage your Facebook, Twitter, LinkedIn, Google Plus, Instagram, Foursquare, YouTube, WordPress and Pinterest
  • How to setup your Twitter Welcome Tweets, List, Searches, Retweets and AutoReplies
  • How to create an Email and SMS Mobile marketing campaign
  • How to optimize your social media posts - best time to post, repeat your posts, add lead generation links, create custom designs, add videos & automate your RSS feed
  • How to pull reports to optimize your social media strategies
  • Classroom Work: You will input your Social Media Content into the posting dashboard

In-Depth, Industry Specific Training

We will review your homework and provide answers to specific questions that relate to your Industry. We will deliver in-depth training and help you understand the Social Media Tools that are right for your business.

Social Media Certification and Free Bonuses

Take our final exam to prove you are a social media expert in your Industry. We will provide you with a badge you can proudly display on your LinkedIn profile and add to your website. You will also get the following:

1 MONTH FREE access to WebMediaUniversity.com, $197 value

Want to Learn Exactly How to Find Your Target Audience and Increase Leads Using Social Media?

RSVP to our event!

Join us for a fun lunch and learn session where we will show you exactly how to grow your business with proven Social Media Marketing techniques you can implement right away! Lunch will be provided so bring yourself, a friend, business cards and your think tank to this fun and engaging learning session.

WHY ATTEND?

Hands-On Training will be provided by your teacher, Michelle Hummel. In class you will complete a Target Customers Profile that will show you exactly how to identify your leads on social media. We will demonstrate real examples for students attending the class of how to find and create lead lists. Then you will learn how to monitor conversations and engage with these leads online to drive sales. You will learn the secrets top social media marketing professionals are using that give them the competitive edge!

This training session, will be an introduction to the first part of the “Social Media Management Certification” Program. Attending Social Media Enthusiasts will receive a $500 credit towards completing your entire Social Media Management Certification Program! Normally $699 per person, with your $500 credit your discounted investment will only be $199 per person. Attend this class virtually whenever is most convenient for you. You may choose to take the boot camp class which is 9-5 or the 3 week sessions with 2 hours of training per week. Additional discounts available for groups, please inquire.

Your investment to attend this workshop includes the following:

·  Target Customers Profile Social Media Strategy you can implement right away to generate leads

·  $500 credit towards your “Social Media Management Certification” Program

·  Chance to win a $1500 value “Social Media Makeover” for your business

·  Chance to win “The Social Media Magnet” book written by Michelle Hummel

·  Catered lunch from The Village Pantry

ABOUT YOUR TEACHER

Michelle Hummel
Web Marketing Expert, Social Media Trainer and Entrepreneur

Recently nominated for the Woman Owned Business of the Year! Michelle is a passionate Social Media Marketer with 15+ years of successful online marketing experience. She holds a valuable Internet Marketing Degree and travels Nationwide providing social media keynotes and in-depth training. A current contributing editor to The Social Media Monthly Magazine and has authored three books in her series titled, “The Social Media Magnet: everything you need to know to attract customers with social media”, sharing her best kept secrets to success. CEO and founder of Web Strategy Plus and Web Media University. Her team specializes in Social Media Marketing/Management, Search Engine Optimization, Pay Per Click Management, Lead Generation, Franchise Marketing, Web Design/Development, Mobile App Creation (iPhone and Android), Content Creation and Brand Development.

SOCIAL MEDIA MANAGEMENT CERTIFICATION PROGRAM

If you decide to use your $500 credit towards the Social Media Management Certification Program here is what you will learn:

Session #1 – Targeted Marketing Strategies, 2 hours

·  Introduction to the Social Media Management role, best practices, tools and must-have resources

·  Learn secret strategies to find your target audience on Twitter, Facebook, YouTube, Pinterest, LinkedIn and Google Plus

·  See how easy it is to discover Key Influencers on social media and develop strategic relationships to help grow your business

·  Learn how to easily monitor Facebook and Twitter conversations with targeted keywords to find your customers

·  Learn how to create Twitter leads lists and import them into the Send Social Media Management dashboard for monitoring and engagement

·  Classroom Work: You will create your Targeted Marketing Profiles

Session #2 – Developing Your Content Strategy, 2 hours

·  Introduction on how to develop a magnetic content marketing strategy to attract customers to your brand

·  Learn how to build social media followers fast and inspire them to become Brand Advocates

·  We will review best practices and give you several great ideas you can use for your content strategy

·  Learn how you can use tools like Send Social Media and Feed.ly to quickly find quality content

·  You will be provided with a Social Media Marketing Calendar template which you will use to start building your own strategy

·  Classroom Work: You will create your Social Media Marketing Calendar

Session #3 – Executing Your Market Strategy, 2 hours

·  Introduction on how to use the Send Social Media Management Dashboard

·  How to add and manage your Facebook, Twitter, LinkedIn, Google Plus, Instagram, Foursquare, YouTube, WordPress and Pinterest

·  How to setup your Twitter Welcome Tweets, List, Searches, Retweets and AutoReplies

·  How to create an Email and SMS Mobile marketing campaign

·  How to optimize your social media posts - best time to post, repeat your posts, add lead generation links, create custom designs, add videos & automate your RSS feed

·  How to pull reports to optimize your social media strategies

·  Classroom Work: You will input your Social Media Content into the posting dashboard

In-Depth, Industry Specific Training

We will review your homework and provide answers to specific questions that relate to your Industry. We will deliver in-depth training and help you understand the Social Media Tools that are right for your business.

Social Media Certification

Take our final exam to prove you are a social media expert in your Industry. We will provide you with a badge you can proudly display on your LinkedIn profile and add to your website.

Just a Few Industries we specialize in for Instructor Led Hands-On Training:

·  Accountants

·  Authors/Writers

·  Construction

·  Educational Facilities

·  Entertainment

·  Fashion/Beauty/Fitness

·  Financial/Brokers/Insurance

·  Healthcare

·  Hospitality

·  Legal

·  Marketers/Agency

·  Musicians

·  Non-Profits

·  Real Estate/Realtors/Home Builders

·  Recruiters

·  Restaurant

·  Retail

·  Sales

·  Travel

Using Instagram Stories to Benefit Your Business

 

When Facebook paid $1 billion in cash and stock for Instagram in April of 2012, a lot of people thought Zuckerberg and his team were crazy. While Instagram's app for Android was downloaded over a million times on the first day it was released that year, those metrics still paled in comparison to the over one billion active users Facebook had by the third quarter of 2012. However, if we fast-forward to the present, it actually looks like Facebook got a great deal. With over 700 million users, Instagram has grown to over twice the size of Twitter. Not only has Instagram rolled out highly targeted advertising options throughout their platform, but they've expanded well beyond photos and filters.

For businesses, the most interesting area where the platform has expanded is Stories. During its initial rollout in August of 2016, Instagram Stories provided a way for users to take photos, add effects & layers, and add them to their Instagram story. Images uploaded to a user's story expire after 24 hours. A few months later, Instagram took a big step by adding live video functionality to Stories. As of a few months ago, Instagram reported that more than 200 million of their users were interacting with Stories on a regular basis.

Although stories have already reached a huge audience, this feature is still quite new. That means it presents a big opportunity for businesses that understand how to utilize it. Here are a few ways to use Instagram Stories to benefit your own business:

Special Offers

A simple but very effective way to get started with Instagram Stories is by delivering a special offer. Because Stories expire after 24 hours, providing special offers give people a very good reason to stay tuned into what you're sharing. Scarcity and time limits are very powerful motivators, and Instagram Stories is a great platform for utilizing them.

Showcase Creativity

Most people don't want to buy from or work with a faceless corporation. Instead, they want to support people they like and find interesting. Since Stories provide a way to be less polished than your main Instagram profile, it's great for showing off what goes on behind the scenes. You can show off creativity and other experiences that make your business unique.

Host a Takeover

A takeover refers to letting someone else "host" your Instagram Stories for 24 hours. While this can work well with another member of your team, what's even more powerful is letting the owner of a complementary business take over your Stories. Taking this approach is a great way to bring a new audience to your Stories.

We hope you will use the information we shared above to start harnessing everything Instagram Stories can do for your business. And if you want to stay in the loop with the latest features and marketing opportunities from all the major social platforms, our self-study social media certification is a great way to make that happen. For a one-time fee, you'll get instant access to every tool and resource you need for success!

 

 

Social Media Management and Marketing Certification

Get hands-on training with Michelle Hummel, CEO of Web Strategy Plus, a full-service Social Media Marketing Agency. Learn EVERYTHING you need to know to be a Social Media Manager for your company!

Do you want to know exactly how to reach your target audience with social media? Would you like an employee to acquire the skills needed to handle social media marketing for your company? Then this training session is for you! Learn how to attract more leads with social media marketing.

NORMALLY $499, Only $199 for Tampa Social Media Enthusiasts

LIMITED SEATING AVAILABLE SO PLEASE HURRY BEFORE IT SELLS OUT!

LUNCH WILL BE PROVIDED 🙂

WHAT YOU NEED: PLEASE BRING YOUR LAPTOP AND POWER CHARGER!

Blog SEO – How to Optimize Your Blog for Search Engines

There are a number of ways to drive traffic to a blog. One that has been around for over a decade but continues to be very valuable is blog SEO. By optimizing your blog for search engines, you won't just attract traffic to your blog. Instead, you'll attract visitors that have already expressed an interest in the kind of topics you write about on your blog. So whether you're using your blog to promote your business or are monetizing your blog through different methods like advertising, the right approach to search engine optimization can create a lot of value for your blog. Here's how to get started with getting your blog ranked for the right terms:

 

Do Some Keyword Research

Before you can start optimizing your blog, it's important to know the right search terms to build your keyword strategy around. A common mistake bloggers make is investing time and resources in optimizing for keywords that get very little search traffic. Although long-tail keywords with smaller amounts of traffic can be valuable, there should be a few cornerstone terms with medium to high amounts of traffic that your strategy is built around. You can get this information by using a keyword research tool. Google offers a tool directly through the AdWords interface. There are also a number of free and paid tools that use various data sources to estimate how many people are typing in specific search terms every month.

Write First, Then Optimize

Once you've done your research and know the terms that you want to focus on ranking for, you're going to want to use them in the blog posts you publish. However, that doesn't mean you need to use each term a certain number of times per post. This approach will lower the quality of your writing and not really make a difference with SEO. A better strategy is to write for your audience first, then add any target keywords during the editing process. This will allow you to place them in areas like the meta description, title and opening paragraph without watering down the quality of your posts.

Pursue the Right Links

In addition to the content you publish, links also play a big role in search engine rankings. You'll want to look for opportunities to connect with other publishers and get them to link to your blog. Just be sure that you don't try to take shortcuts. When bloggers attempt to create lots of links by pursuing low-quality sources, they put themselves in a position where they may receive a penalty that cuts off all their search engine traffic.

If you want to learn even more about how to take your blog to the next level, our blog marketing course covers everything you need to know and do to find success.

Social Media Management and Marketing Certification

Get hands-on training with Michelle Hummel, CEO of Web Strategy Plus, a full-service Social Media Marketing Agency. Learn EVERYTHING you need to know to be a Social Media Manager for your company!

Do you want to know exactly how to reach your target audience with social media? Would you like an employee to acquire the skills needed to handle social media marketing for your company? Then this training session is for you! Learn how to attract more leads with social media marketing.

4 Great Ways You Can Use Content Marketing to Build Your Personal Brand

You've probably read at least a handful of blog posts that talk about content marketing. If you spend a fair amount of time reading about online marketing, you've probably actually come across a few case studies about content marketing. While both blog post and case studies are useful sources of information about content marketing, they're generally focused on how small and large businesses are utilizing this marketing technique.

What most sources of information about this topic don't touch on is whether or not content marketing is a good fit for personal branding. The answer to that question is not only is it a good fit, but if you're serious about building a strong personal brand, you definitely need to be engaged in content marketing. Let's go over four different reasons why this strategy works so well:

Read the rest of this entry

The Top 5 Reasons Businesses Should Care About Blogging

Since blogging has been around for more than a decade, it’s well established that this practice has evolved far beyond individuals talking about how their day went. In fact, blogging has become so prevalent that there’s talk about an overabundance of online content. As a result, some businesses are questioning whether or not blogging is right for them. In addition to concerns about there already being too much content, some businesses simply haven’t come around to this method of online marketing. Read the rest of this entry

Three Reasons Social Media Certification Is Worth It

Social media is taking the marketing sector by storm. Facebook, Instagram, Twitter and more are all great outlets for connecting with current customers and cultivating a whole new client base. One of the best ways to let prospective employers know you have the knowledge and experience to manage their social media marketing campaign is to complete social media certification.

Why Should You Get Social Media Certification? Read the rest of this entry

5 Simple Ways To Drive More Facebook Traffic To Your Business Website

Most businesses are aware of the fact that they need to have a presence on Facebook. However, simply putting up a page isn't enough to get results from Facebook. An important part of Facebook training for business is knowing how to not only get attention for your page, but how to get traffic from Facebook to your business website.

If you know that Facebook can do a lot for your business but you have no idea how to get started, don't feel stressed. Instead, all you need to do is keep reading so that you can learn exactly how to utilize Facebook for business by driving traffic directly to your website: Read the rest of this entry

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2017 Calendar
Jan: Marketing Plan Development
Feb: Social Media Tools Review
Mar: Social Media Optimization
Apr: Branding and Advertising
May: Content and Article Marketing
Jun: Video and Blog Marketing
Jul: Email and Mobile Marketing
Aug: Pay Per Click Marketing
Sep: Search Engine Optimization
Oct: Social Media Management
Nov: Building Brand Advocates
Dec: Business Networking and Sales
Each month we will be featuring live webinars from our teachers on the above topics. Get exclusive access as a Web Media University member.
Featured Teacher
  • MICHELLE HUMMEL

    MICHELLE HUMMEL

    Michelle was recently nominated for the Women Owned Business of the Year! CEO of her own full service social media marketing agency Web Strategy Plus.  She holds a valuable degree in Internet Marketing with a strong 15+ year background in the field. She has published 2 books in her series titled, “The Social Media Magnet: everything you need to know to attract customers with social media”, where she shares her best kept secrets to success. Michelle travels Worldwide delivering keynotes and in-depth social media certification training to companies. She founded the Social Media Enthusiasts community with chapters Nationwide. Also a current contributing editor to The Social Media Monthly Magazine. Read More »