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Mobile Marketing: How to Target Your Local Audience Using Mobile Marketing

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More people than ever are using mobile devices on a daily basis. This type of behavior presents a significant opportunity for businesses. Thanks to the type of marketing that can be done via mobile, it’s possible for businesses to interact with prospects and customers at the perfect time.

That type of mobile marketing utilizes location data. Since this is a specific type of mobile marketing with its own set of challenges and best practices, that’s what we’re going to focus on with the mobile marketing tips we share today:

Be Strategic About Using Location Data

When used wisely, location data can provide a very compelling way for businesses to connect with a local audience. On the other hand, if the use of this type of data is abused or utilized in a way that consumers don’t like, it can create negative experiences. So while your business should be open to taking advantage of the latest mobile marketing opportunities, be sure to fully think through them prior to implementation.

Always Provide Value

This is the best litmus test for the issue discussed in the previous section. When you’re thinking about using location data, stop and evaluate if doing so will provide value for prospects or customers. If the answer is yes, chances are this method of targeting is one worth pursuing. But if the answer is no, you should put that specific idea on hold and continue looking into other mobile marketing options.

Don’t Forget About Your Mobile Website

Businesses often focus solely on an app or SMS when they think about targeting a local audience through mobile marketing. While those channels can drive significant results, it’s important to also keep your website in mind. A significant percentage of prospects will have their first interaction with your business through its website. Many of those interactions will take place on a mobile phone, which is why you want to fully optimize your website’s mobile experience. And if your ultimate goal is to get someone to download an app or give you their phone number, you can make that call to action very prominent on your mobile website.

Close the Loop with Mobile Payments

In almost all cases, the ultimate goal of targeting a local audience via mobile marketing is to drive purchases. You can optimize the buying experience by exploring different mobile payment options and supporting the ones that make sense for your specific business. Integrating mobile payments into your business also opens up interesting retention opportunities like loyalty programs.

If you want to learn more about mobile marketing and how your business can successfully utilize it, be sure to take a look at our mobile marketing training.

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2017 Calendar
Jan: Marketing Plan Development
Feb: Social Media Tools Review
Mar: Social Media Optimization
Apr: Branding and Advertising
May: Content and Article Marketing
Jun: Video and Blog Marketing
Jul: Email and Mobile Marketing
Aug: Pay Per Click Marketing
Sep: Search Engine Optimization
Oct: Social Media Management
Nov: Building Brand Advocates
Dec: Business Networking and Sales
Each month we will be featuring live webinars from our teachers on the above topics. Get exclusive access as a Web Media University member.
Featured Teacher
  • MICHELLE HUMMEL

    MICHELLE HUMMEL

    Michelle was recently nominated for the Women Owned Business of the Year! CEO of her own full service social media marketing agency Web Strategy Plus.  She holds a valuable degree in Internet Marketing with a strong 15+ year background in the field. She has published 2 books in her series titled, “The Social Media Magnet: everything you need to know to attract customers with social media”, where she shares her best kept secrets to success. Michelle travels Worldwide delivering keynotes and in-depth social media certification training to companies. She founded the Social Media Enthusiasts community with chapters Nationwide. Also a current contributing editor to The Social Media Monthly Magazine. Read More »