Email Marketing Training

Email Marketing Online Training

Web Media University gives you exclusive access to every tool and resource you need for success – saving you precious time and money.

Your complete step-by-step guide to using Email

This online course includes…

  • Pros and Cons of Different Email Platforms
  • How to Set Up Multiple Email Lists
  • Strong Offers that Convert Email Leads
  • How to Setup an AutoResponder
  • Understand Industry Benchmarks

101 – The Best Email Marketing Strategy for Your Business

Setting up your email list correctly is your key to success. We will discuss how and why it's important to set up different emails list to reach target audiences. See how you can create an email signup to install on your website to start collecting leads. Learning points:

  • Review Popular Email Platforms
  • Pros and Cons of Platforms
  • How to Set Up Multiple Email Lists
  • Install Email Sign Up Form to Website
  • How to Setup an AutoResponder

102 – How to Build Your Email Marketing List Fast

Your email list is the most critical group of contacts you will own. Influencing more people to sign up is an important aspect of your marketing plan. We will review the best ways to help grow your email marketing list fast. Learning points:

  • Proven strategies for collecting emails signups
  • Rules for collecting emails addresses
  • Social Apps to help grow your list
  • Strong Offers that Convert Email Leads
  • Call to Action Techniques

103 – Email Content Strategies that Drive Leads to your Website

Now that you have your list you need to learn how to create a marketing campaign that drives results. We will show you how to craft your first email message and write hypnotic headlines that get clicks and keep your audience engaged. Learning points:

  • Create an Engaging Newsletter
  • Schedule Topics with an Editorial Calendar
  • Posting Strategies that Work
  • Strategies to Increase Website Traffic

104 – Automating your Email Messages to Save Time and Increase Sales

Learn about the secret salesman - AutoResponders. How they work and best practices to drive more leads to your business with them. See how you can post your blog content to email subscribers to increase traffic to your website. Learning points:

  • Autoresponder Best Practicies
  • How to Setup an AutoResponder
  • Apps to Spread Content through Social Media
  • Application settings for pages vs. profiles
  • Automating your Blog Posts

105 – Understanding Email Analytics to Improve Performance

To better understand your results you need to understand the benchmarks for your industry. This knowledge will help you to optimize your strategy to increase results and understand success metrics. Learning points:

  • Understand Industry Benchmarks
  • Bounce Rates
  • Conversion Rates
  • Open Rates
  • Click Rates
  • Unsubscribe Rates
Web Media University gives you exclusive access to every tool and resource you need for success – saving you precious time and money. We offer two great ways to learn:
passSelf Study: Get Your Library Card Pass and join in on our self-guided online learning track that allows you to start anytime. Study at your own pace, from your desktop. Each course includes a series of exercises designed to put your learning into action. With the Library Card Pass you get full access to all of our Courses and Resources.
majorHands-On: Declare Your Major in Social Media Management to access everything you get with a Library Card Pass and receive hands-on training with one of our expert teachers to ensure you are truly “getting it”. We review Case Studies, Tools and provide answers to specific questions related to your Industry. Students will be grouped into training sessions with their Industry peers.
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2016 Calendar
Jan: Marketing Plan Development
Feb: Social Media Tools Review
Mar: Social Media Optimization
Apr: Branding and Advertising
May: Content and Article Marketing
Jun: Video and Blog Marketing
Jul: Email and Mobile Marketing
Aug: Pay Per Click Marketing
Sep: Search Engine Optimization
Oct: Social Media Management
Nov: Building Brand Advocates
Dec: Business Networking and Sales
Each month we will be featuring live webinars from our teachers on the above topics. Get exclusive access as a Web Media University member.
Featured Teacher
  • MICHELLE HUMMEL

    MICHELLE HUMMEL

    Michelle was recently nominated for the Women Owned Business of the Year! CEO of her own full service social media marketing agency Web Strategy Plus.  She holds a valuable degree in Internet Marketing with a strong 15+ year background in the field. She has published 2 books in her series titled, “The Social Media Magnet: everything you need to know to attract customers with social media”, where she shares her best kept secrets to success. Michelle travels Worldwide delivering keynotes and in-depth social media certification training to companies. She founded the Social Media Enthusiasts community with chapters Nationwide. Also a current contributing editor to The Social Media Monthly Magazine. Read More »