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Category Archives: Twitter Tips

How Twitter Brings More Customers to Your Website

The Internet has fundamentally changed the definition of effective marketing. Companies can no longer rely on blasting out mass messages and hoping customers respond. Because the Internet provides people with so many options, effective marketing has to earn potential customers' attention instead of trying to hijack it through brute force. This significant shift in strategy is known as inbound marketing. Read the rest of this entry

4 Powerful Ways to Approach Social Media Training and Get Results

Now that businesses of all sizes have realized that social media is here to stay, a significant percentage want to learn the best way to utilize these networks for promotional purposes. For many businesses, one of the biggest challenges is balancing employee sharing with ensuring that no one does anything that could damage the company's brand. Read the rest of this entry

How to Turn a Twitter Follower Into a Lead

One of the biggest criticisms that businesses have about Twitter is that for all the hype surrounding it, the platform doesn't drive real results. Although it's easy to understand why plenty of businesses feel that way, it's not actually a problem with Twitter. Instead, it's simply because they don't know the best strategy for fully utilizing this platform. Read the rest of this entry

How To Find The Right Twitter Influencers To Grow Your Business

When marketers talk about the power of Twitter, what they're really talking about is the power of people. One of the key lessons of Twitter training for business is that you need to use this platform to target the right people. Although you can drive a lot of traffic without the right targeting, the majority of that traffic isn't going to be people who are likely to become customers.

While having a large number of followers may look impressive, if you want your Twitter for business efforts to have an impact on your bottom line, you need to focus on quality over quantity. Now that you know why it's so important to target the right Twitter users, let's take a look at several different ways to connect with the right people: Read the rest of this entry

2017 Calendar
Jan: Marketing Plan Development
Feb: Social Media Tools Review
Mar: Social Media Optimization
Apr: Branding and Advertising
May: Content and Article Marketing
Jun: Video and Blog Marketing
Jul: Email and Mobile Marketing
Aug: Pay Per Click Marketing
Sep: Search Engine Optimization
Oct: Social Media Management
Nov: Building Brand Advocates
Dec: Business Networking and Sales
Each month we will be featuring live webinars from our teachers on the above topics. Get exclusive access as a Web Media University member.
Featured Teacher
  • MICHELLE HUMMEL

    MICHELLE HUMMEL

    Michelle was recently nominated for the Women Owned Business of the Year! CEO of her own full service social media marketing agency Web Strategy Plus.  She holds a valuable degree in Internet Marketing with a strong 15+ year background in the field. She has published 2 books in her series titled, “The Social Media Magnet: everything you need to know to attract customers with social media”, where she shares her best kept secrets to success. Michelle travels Worldwide delivering keynotes and in-depth social media certification training to companies. She founded the Social Media Enthusiasts community with chapters Nationwide. Also a current contributing editor to The Social Media Monthly Magazine. Read More »