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Category Archives: Social Media Tips

How to Become a Successful Social Media Manager

With hundreds of millions of people using social media in the United States and billions more across the rest of the world, it’s not surprising that businesses across all industries have taken notice of sites like Facebook, Twitter, Instagram and Pinterest. While businesses of all sizes understand that social media is a powerful way for them to connect with potential and current customers, that doesn’t mean it’s easy to do. Since so many businesses have personally experienced the challenges that go along with building a meaningful presence on social media platforms, there’s a lot of demand for solutions. One solution that many businesses pursue is hiring a social media manager. Because engagement is such an important driver of social media activity, businesses want someone who can build a thriving community through real interactions.

Whether you’re interested in getting hired as a full-time social media manager for one company or want to work on a contract basis for multiple companies, we want to share some tips on the best approach to finding success as a social media manager:

Be Proactive

One of the main traits that separate individuals who find a lot of success as social media managers from those who don’t is being proactive. Given the ever-evolving landscape of social media, it’s important to take real ownership of your role and always be on the lookout for new opportunities.

Get Comfortable with Tools

Trying to manually do everything that’s required of a social media manager simply isn’t going to work. That’s why you need to be using comfortable using a variety of tools. From spreadsheets to scheduling tools, trying different tools and then fully learning the ones that work best will help you a lot.

Create Case Studies

Regardless of whether you prefer to work as a full-time or contract social media manager, it’s important to have a personal brand. One way to build a brand is by showing what you’ve done for different businesses. Case studies are an excellent way to share this information. And if you do work for any B2B companies, knowing how to create compelling case studies will come in quite handy.

Always Be Learning

Social media is something that continues to evolve at a very rapid pace. If you want to ensure that you’re always in the loop about what’s new and working, it’s essential to make ongoing learning a priority. A simple but very effective way to keep up with the latest in social media is our self-study social media certification. Not only will our program give you all the skills you need to thrive as a social media manager, but it will ensure that you’re able to keep those skills sharp.

Why All Employers Need To Provide Employees With Social Media Training

There are numerous reasons that businesses need to have a social media policy. The majority of individuals do not realize the potential danger that can be created through representing an organization in a negative way on social media. Therefore, it's necessary to have rules and regulations which create standards for people to follow so that a company is represented properly on social media. Read the rest of this entry

Tips to Implement Social Media Automation in Your Marketing Campaigns

When businesses first start with social media, they generally do everything manually. Since there’s a lot that goes into understanding a target audience and what they like, this manual approach is usually a good learning opportunity. But at some point, a business will start to feel the strain of manually managing all of their social media efforts. This is often a time when a business starts to fall off track with its social efforts and loses momentum.
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Video Marketing Tips and Tricks for 2016

Although online video is nothing new, the amount of video being watched has absolutely exploded over the last year. According to Google, the amount of time spent watching YouTube videos has increased 60% in the last twelve months. And with both Facebook and Snapchat aggressively rolling out new initiatives related to video, it’s safe to say this is a trend that will only continue to grow.
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5 Tips for Enhancing Franchise Social Media Marketing Campaigns

Many franchises are in one of two situations. The first is not using social media at all. Although studies show that most business owners are aware that social media can be a highly effective marketing channel, less than 40% of businesses actually utilize platforms like Facebook, Pinterest and Twitter. The second scenario is using social media but being disappointed with the lack of results it drives. There are plenty of businesses that have gotten started with social media but still haven’t seen it move the needle.
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7 Smart Ways to Get More Pinterest Followers

After you get used to how Pinterest works, one of the goals you'll likely have is to increase your total number of followers. While pursuing quantity simply for the sake of vanity metrics isn't the most effective strategy, there are definite benefits to increasing the number of targeted followers your profile has. As more people who are interested in what your business is sharing start following it, you'll be able to increase repins, likes, comments, impressions and clicks. That in turn can help you with branding, driving traffic, attracting more leads and ultimately increasing sales. Read the rest of this entry

Top 5 Ways to Increase Sales With LinkedIn Groups

With over 225 million users, LinkedIn has become a central hub for anyone who's serious about their career. While most professionals are aware that this site is a great tool for building their personal brand, many businesses don't realize just how useful it can be for increasing leads and ultimately sales. Read the rest of this entry

Top 5 Ways to Get More Traffic to Your Google Plus Business Page

When Google originally rolled out Plus, many people were skeptical that the network wouldn't last for long. Since Google has a reputation for rolling out lots of products, only to shut them down a few years later, there was a good reason for people to be skeptical. But even though products like Reader weren't able to avoid Google's chopping block, Google Plus continues going strong. In fact, Google has taken multiple steps to integrate Plus more deeply into their ecosystem. Read the rest of this entry

2017 Calendar
Jan: Marketing Plan Development
Feb: Social Media Tools Review
Mar: Social Media Optimization
Apr: Branding and Advertising
May: Content and Article Marketing
Jun: Video and Blog Marketing
Jul: Email and Mobile Marketing
Aug: Pay Per Click Marketing
Sep: Search Engine Optimization
Oct: Social Media Management
Nov: Building Brand Advocates
Dec: Business Networking and Sales
Each month we will be featuring live webinars from our teachers on the above topics. Get exclusive access as a Web Media University member.
Featured Teacher
  • MICHELLE HUMMEL

    MICHELLE HUMMEL

    Michelle was recently nominated for the Women Owned Business of the Year! CEO of her own full service social media marketing agency Web Strategy Plus.  She holds a valuable degree in Internet Marketing with a strong 15+ year background in the field. She has published 2 books in her series titled, “The Social Media Magnet: everything you need to know to attract customers with social media”, where she shares her best kept secrets to success. Michelle travels Worldwide delivering keynotes and in-depth social media certification training to companies. She founded the Social Media Enthusiasts community with chapters Nationwide. Also a current contributing editor to The Social Media Monthly Magazine. Read More »