Now that businesses of all sizes have realized that social media is here to stay, a significant percentage want to learn the best way to utilize these networks for promotional purposes. For many businesses, one of the biggest challenges is balancing employee sharing with ensuring that no one does anything that could damage the company's brand. Read the rest of this entry →

There are a number of ways to drive traffic to a blog. One that has been around for over a decade but continues to be very valuable is blog SEO. By optimizing your blog for search engines, you won't just attract traffic to your blog. Instead, you'll attract visitors that have already expressed an interest in the kind of topics you write about on your blog. So whether you're using your blog to promote your business or are monetizing your blog through different methods like advertising, the right approach to search engine optimization can create a lot of value for your blog. Here's how to get started with getting your blog ranked for the right terms: Read the rest of this entry →

Since blogging has been around for more than a decade, it’s well established that this practice has evolved far beyond individuals talking about how their day went. In fact, blogging has become so prevalent that there’s talk about an overabundance of online content. As a result, some businesses are questioning whether or not blogging is right for them. In addition to concerns about there already being too much content, some businesses simply haven’t come around to this method of online marketing. Read the rest of this entry →