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5 Tips for Enhancing Franchise Social Media Marketing Campaigns

Many franchises are in one of two situations. The first is not using social media at all. Although studies show that most business owners are aware that social media can be a highly effective marketing channel, less than 40% of businesses actually utilize platforms like Facebook, Pinterest and Twitter. The second scenario is using social media but being disappointed with the lack of results it drives. There are plenty of businesses that have gotten started with social media but still haven’t seen it move the needle.
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LinkedIn Training: Optimize Your LinkedIn Profile To Drive Seriously Targeted Traffic

Although the site isn't as large as Facebook, one of the main reasons that so many people are still interested in LinkedIn training is because there's a lot of value in this network. And thanks to initiatives by the company like investing heavily in their mobile experience, the overall size and value of LinkedIn continues to grow. Read the rest of this entry

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7 Smart Ways to Get More Pinterest Followers

After you get used to how Pinterest works, one of the goals you'll likely have is to increase your total number of followers. While pursuing quantity simply for the sake of vanity metrics isn't the most effective strategy, there are definite benefits to increasing the number of targeted followers your profile has. As more people who are interested in what your business is sharing start following it, you'll be able to increase repins, likes, comments, impressions and clicks. That in turn can help you with branding, driving traffic, attracting more leads and ultimately increasing sales. Read the rest of this entry

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Top 5 Ways to Increase Sales With LinkedIn Groups

With over 225 million users, LinkedIn has become a central hub for anyone who's serious about their career. While most professionals are aware that this site is a great tool for building their personal brand, many businesses don't realize just how useful it can be for increasing leads and ultimately sales. Read the rest of this entry

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Top 5 Ways to Get More Traffic to Your Google Plus Business Page

When Google originally rolled out Plus, many people were skeptical that the network wouldn't last for long. Since Google has a reputation for rolling out lots of products, only to shut them down a few years later, there was a good reason for people to be skeptical. But even though products like Reader weren't able to avoid Google's chopping block, Google Plus continues going strong. In fact, Google has taken multiple steps to integrate Plus more deeply into their ecosystem. Read the rest of this entry

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Why All Employers Need To Provide Employees With Social Media Training

There are numerous reasons that businesses need to have a social media policy. The majority of individuals do not realize the potential danger that can be created through representing an organization in a negative way on social media. Therefore, it's necessary to have rules and regulations which create standards for people to follow so that a company is represented properly on social media. Read the rest of this entry

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How Twitter Brings More Customers to Your Website

The Internet has fundamentally changed the definition of effective marketing. Companies can no longer rely on blasting out mass messages and hoping customers respond. Because the Internet provides people with so many options, effective marketing has to earn potential customers' attention instead of trying to hijack it through brute force. This significant shift in strategy is known as inbound marketing. Read the rest of this entry

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Pinterest Group Boards – What are the Pros and Cons?

It generally doesn’t take a whole lot of time for new Pinterest users It generally doesn't take a whole lot of time for new Pinterest users to be invited to participate in a group board. One reason those invitations are so common is because it's quite easy to start this type of board. All it requires is for at least two people to pin on the same board. Because group boards are fairly popular among users, many businesses want to know if it's a good fit for their Pinterest strategy. Read the rest of this entry

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4 Powerful Ways to Approach Social Media Training and Get Results

Now that businesses of all sizes have realized that social media is here to stay, a significant percentage want to learn the best way to utilize these networks for promotional purposes. For many businesses, one of the biggest challenges is balancing employee sharing with ensuring that no one does anything that could damage the company's brand. Read the rest of this entry

2017 Calendar
Jan: Marketing Plan Development
Feb: Social Media Tools Review
Mar: Social Media Optimization
Apr: Branding and Advertising
May: Content and Article Marketing
Jun: Video and Blog Marketing
Jul: Email and Mobile Marketing
Aug: Pay Per Click Marketing
Sep: Search Engine Optimization
Oct: Social Media Management
Nov: Building Brand Advocates
Dec: Business Networking and Sales
Each month we will be featuring live webinars from our teachers on the above topics. Get exclusive access as a Web Media University member.
Featured Teacher
  • MICHELLE HUMMEL

    MICHELLE HUMMEL

    Michelle was recently nominated for the Women Owned Business of the Year! CEO of her own full service social media marketing agency Web Strategy Plus.  She holds a valuable degree in Internet Marketing with a strong 15+ year background in the field. She has published 2 books in her series titled, “The Social Media Magnet: everything you need to know to attract customers with social media”, where she shares her best kept secrets to success. Michelle travels Worldwide delivering keynotes and in-depth social media certification training to companies. She founded the Social Media Enthusiasts community with chapters Nationwide. Also a current contributing editor to The Social Media Monthly Magazine. Read More »