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How to Become a Successful Social Media Manager

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With hundreds of millions of people using social media in the United States and billions more across the rest of the world, it’s not surprising that businesses across all industries have taken notice of sites like Facebook, Twitter, Instagram and Pinterest. While businesses of all sizes understand that social media is a powerful way for them to connect with potential and current customers, that doesn’t mean it’s easy to do. Since so many businesses have personally experienced the challenges that go along with building a meaningful presence on social media platforms, there’s a lot of demand for solutions. One solution that many businesses pursue is hiring a social media manager. Because engagement is such an important driver of social media activity, businesses want someone who can build a thriving community through real interactions.

Whether you’re interested in getting hired as a full-time social media manager for one company or want to work on a contract basis for multiple companies, we want to share some tips on the best approach to finding success as a social media manager:

Be Proactive

One of the main traits that separate individuals who find a lot of success as social media managers from those who don’t is being proactive. Given the ever-evolving landscape of social media, it’s important to take real ownership of your role and always be on the lookout for new opportunities.

Get Comfortable with Tools

Trying to manually do everything that’s required of a social media manager simply isn’t going to work. That’s why you need to be using comfortable using a variety of tools. From spreadsheets to scheduling tools, trying different tools and then fully learning the ones that work best will help you a lot.

Create Case Studies

Regardless of whether you prefer to work as a full-time or contract social media manager, it’s important to have a personal brand. One way to build a brand is by showing what you’ve done for different businesses. Case studies are an excellent way to share this information. And if you do work for any B2B companies, knowing how to create compelling case studies will come in quite handy.

Always Be Learning

Social media is something that continues to evolve at a very rapid pace. If you want to ensure that you’re always in the loop about what’s new and working, it’s essential to make ongoing learning a priority. A simple but very effective way to keep up with the latest in social media is our self-study social media certification. Not only will our program give you all the skills you need to thrive as a social media manager, but it will ensure that you’re able to keep those skills sharp.

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2017 Calendar
Jan: Marketing Plan Development
Feb: Social Media Tools Review
Mar: Social Media Optimization
Apr: Branding and Advertising
May: Content and Article Marketing
Jun: Video and Blog Marketing
Jul: Email and Mobile Marketing
Aug: Pay Per Click Marketing
Sep: Search Engine Optimization
Oct: Social Media Management
Nov: Building Brand Advocates
Dec: Business Networking and Sales
Each month we will be featuring live webinars from our teachers on the above topics. Get exclusive access as a Web Media University member.
Featured Teacher
  • MICHELLE HUMMEL

    MICHELLE HUMMEL

    Michelle was recently nominated for the Women Owned Business of the Year! CEO of her own full service social media marketing agency Web Strategy Plus.  She holds a valuable degree in Internet Marketing with a strong 15+ year background in the field. She has published 2 books in her series titled, “The Social Media Magnet: everything you need to know to attract customers with social media”, where she shares her best kept secrets to success. Michelle travels Worldwide delivering keynotes and in-depth social media certification training to companies. She founded the Social Media Enthusiasts community with chapters Nationwide. Also a current contributing editor to The Social Media Monthly Magazine. Read More »